Company Name: IG North America (tastytrade, tastylive, tastyfx, tastycrypto)
Role: Head of Growth Marketing
Location: Chicago, IL – Hybrid (3 days/week in office)
Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We’re looking for a Head of Growth Marketing to drive market-winning strategies and compelling value propositions that differentiate our direct-to-consumer eBrokerage offerings.
You’ll help positioning our financial instruments against competitors while building innovative customer acquisition, engagement, and retention strategies—being accountable for the full customer lifecycle. You’ll combine deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. As part of the marketing leadership team, you’ll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

ABOUT US:

The tasty house of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.
In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location: Our office is in the West Loop - Chicago’s growing center of tech, great cuisine, and high-end bars.
tastytrade | tastylive | tastyfx | tastycrypto

1330 W Fulton Market, Chicago, IL 60607

• Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

• Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
• Build and maintain competitive intelligence capabilities, analyzing market trends, customer needs, and competitor moves
• Own prioritization of customer segments, products/instruments, and personalization initiatives
• Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
• Partner with product teams to translate product and platform insights into market-winning positioning
• Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market
• Build compelling business cases for strategic initiatives and secure resources needed for execution
• Lead and develop the marketing strategy team while fostering a culture of innovation and experimentation
• Navigate regulatory requirements and compliance considerations in financial services marketing