Team: Business Development
Package: Pension, Unlimited leave, Flexible working
Location: Hybrid (two days a week in our London office)
Full Time Role
Salary: Up to £53,000 per annum dependant on experience

STRATEGY AND POSITIONING

• Develop an in-depth knowledge of our programmes, client and learner needs and market/competitor landscape.
• Develop and implement go-to-market, cross sell and upsell strategies, plans and tactics for programme and academy launches, seeking continuous improvements.
• Create and socialise compelling and impactful product positioning and messaging frameworks to convey product value propositions effectively to different customer segments and differentiate our programmes from competitors.
• Build, execute and maintain quarterly product marketing plans which support business goals.

EXPERIENCE AND SKILLS:

Essential:

• 3-5+ years of product marketing experience, preferably in B2B, with a

proven track record of executing in high-growth and fast-paced environments.

• You have proven experience in product positioning, developing value propositions and messaging frameworks, and competitor landscape mapping.
• You are proficient in creating product-focused content, such as internal guides, talk tracks, and product webpageguidance.
• You are a completer-finisher, understanding strategy and executing it brilliantly and with passion.
• You are business savvy and know how to get things done.
• You are a team player, ready to be agile and collaborate effectively and considerately.
• You are creative and innovative. You show up to do brave work and model behaviours that encourage others to do the same.
• You are a product marketing specialist. Keen to evangelise about product marketing and create alignment between Marketing, Product, and Sales teams.
• You are ferociously curious. Your active listening skills are exceptional, and you ask great questions.
• You demonstrate exceptional copywriting, communication and interpersonal skills, with the proven ability to engage and work with key stakeholders across all levels of the organisation.
• You thrive in ambiguity. You embody a growth mindset and are agile in your approaches, pivoting as needed.

Desirable:

• Experience marketing to enterprise level prospects and customers.
• Experience of building and honing buyer personas.

THE ROLE:

As Product Marketing Manager, you’ll be responsible for defining and communicating Corndel’s value and differentiation in the market, evangelizing internally and externally. Reporting to the Product Marketing Director, this is a highly cross-functional role, collaborating with product, marketing, sales, strategy and enablement colleagues to create and implement targeted go-to-market strategies designed to increase market share, retention and real value for our clients and learners.
We believe great product marketing, goes beyond the basics of segmenting customers, positioning products, creating collateral, and supporting sales teams. It achieves much more by directing the best way to bring a product to market, shaping what the world thinks about the product and its category, and inspiring others to tell the product’s story.