ABOUT US

PBSC Ltd is a globally recognized [industry type] company dedicated to [brief company mission or vision]. We have built a strong marketing foundation and are now looking for a talented professional to enhance our position and take it to the next level. We are committed to innovation, excellence, and fostering strong relationships with our partners and customers worldwide.

QUALIFICATIONS & REQUIREMENTS

• Education: Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field.
• Experience: Proven track record of successful marketing and PR campaign execution at local, national, and international levels. Event planning experience is a plus.
• Social Media Expertise: Strong understanding of social media platforms, trends, and best practices. Experience in community engagement and online brand management.
• Content & Copywriting Skills: Excellent written and verbal communication skills with the ability to craft compelling, brand-aligned content.
• Creativity & Innovation: Ability to think outside the box, generate fresh ideas, and implement effective marketing tactics.
• Project Management Skills: Strong organizational skills, attention to detail, and ability to manage multiple tasks and deadlines effectively.
• Technical Proficiency: Familiarity with marketing tools, social media analytics, content management systems, and design software (e.g., Adobe Creative Suite, Canva) is a plus. Experience in retouching images with Adobe Creative Suite is highly desirable. Experience working with PPC campaigns on Google and Bing is also beneficial. Experience in retouching images with Adobe Creative Suite is highly desirable.
• Collaboration & Communication: Ability to work cross-functionally with different teams, stakeholders, and external partners.
• Driving License: While not essential, having a valid driving license and own transport is advantageous.
• Language Skills: European foreign language proficiency is a plus but not required.

ROLE OVERVIEW

We are seeking a dynamic *Marketing & Public Relations *to help strengthen our industry presence, enhance brand awareness, and develop an outstanding corporate image through strategic communication and PR initiatives. This role is ideal for a creative and detail-oriented professional who excels in content creation, event planning, and digital marketing. You will play a key role in building upon our existing marketing success and driving our brand to new heights.

KEY RESPONSIBILITIES

• Marketing Strategy & Execution: Assist in developing and implementing marketing and public relations strategies, including goal setting, budgeting, and tactical planning.
• Content Creation: Produce engaging, high-quality content for various platforms, including blogs, press releases, newsletters, and promotional materials. Prepare and distribute monthly internal newsletters to keep employees informed about company updates and marketing initiatives. Maintain a consistent brand voice across all channels.
• Social Media Management: Oversee company social media accounts (Facebook, Twitter, LinkedIn, etc.), create compelling content, engage with followers, and explore new platforms to expand reach.
• Public Relations & Media Relations: Cultivate relationships with media professionals, draft press releases, and seek opportunities for media coverage in industry publications.
• Event Planning & Coordination: Organize and support conferences, exhibitions, product launches, and open days. Manage logistics, promotional materials, and event execution.
• Digital Marketing & Analytics: Monitor website traffic, social media engagement, and campaign performance. Generate and analyze SEO and marketing performance reports on a regular basis to inform strategy and decision-making. Provide reports on key marketing metrics and return on investment.
• Industry & Competitive Research: Stay updated on industry trends, competitors’ activities, and market opportunities. Offer insights to refine marketing strategies.
• Brand & Corporate Communications: Work closely with designers, product marketers, and sales teams to create brochures, videos, multimedia presentations, and other marketing collateral.
• Partnerships & Sponsorships: Identify and evaluate partnership, sponsorship, and advertising opportunities to maximize brand exposure.
• Other Duties: Support additional marketing and PR initiatives as required by senior management.