Job Advert: Marketing Manager –Motor Trade
Location: Hinckley
Salary: Competitive Salary
Hours: Monday to Friday, Full Time

ABOUT US:

My client are a leading name in the automotive industry, known for our commitment to offering customers high-quality vehicles at unbeatable prices. We are looking for an experienced and dynamic Marketing Manager to drive our marketing efforts and enhance our brand presence across multiple channels.

• Website Management
• Oversee and update the website, ensuring accurate and engaging content that drives traffic and conversions.
• Implement SEO strategies to improve online visibility and performance.
• CRM System
• Manage the CRM system to optimise customer engagement and retention.
• Ensure data accuracy and cleanliness to improve the effectiveness of campaigns.
• Develop and execute email campaigns and other customer-focused communications.
• Marketing Platforms – Online Classifieds
• Create and manage targeted campaigns across online classifieds to drive leads and sales.
• Track performance metrics and adjust strategies to maximise ROI.
• Social Media Platforms
• Develop and manage the social media strategy across all platforms, driving cost-effective organic leads.
• Create compelling content to engage and grow our audience.
• Monitor trends and respond to customer interactions effectively.
• Reputation Management
• Manage and respond to reviews on Google, Trustpilot, and other platforms.
• Analyse and communicate feedback findings, identifying trends to improve customer perception.
• Drive stores to engage with customers to promote positive reviews and reduce negative feedback.
• Lead Management
• Analyse and communicate lead statistics to optimise conversion rates.
• Collaborate with sales teams to align marketing activities with sales objectives.
• Renewal Business
• Identify opportunities to target renewal business, such as utilising the company database, finance renewals, and finance partner renewal systems.
• Public Relations (PR) and Blogs
• Build and maintain positive relationships with media outlets.
• Write and publish engaging blogs and press releases to strengthen the brand.
• Collaboration with MB Marketing
• Work closely with MB Marketing, which supports our marketing function, ensuring a strong and productive relationship.