OUR COMPANY

The Impact Travel Group is a collective of educational and experiential travel brands providing transformative experiences. Our collective utilizes education and travel to inspire that inner transformation and create responsible global citizens poised to change the world.
Our mission is to create and provide transformative, purposeful travel experiences that are committed to cultural, economic, and environmental sustainability.
Camps International Group is one of the travel brands within ITG and provides the headquarters for ITG. This role will be working alongside the Camps team.

QUALIFICATIONS/EXPERIENCE REQUIRED:

• Degree in Marketing, Digital Marketing, Communications, Business or related field. Additional digital/analytics certifications desirable.
• Experience: 3+ years in digital marketing, including 2+ years in a management role; multi-brand or multi-market experience preferred.
• Proven track record in managing full-funnel B2C campaigns.
• Proficient with Google Ads, Meta Ads Manager, GA4, and CRM/automation tools
• Strong knowledge of PPC, SEO, paid social, email marketing, and retargeting.
• Confident managing budgets, optimising CPL/ROAS, and reporting on performance.
• Experience in travel, hospitality, or other high-value B2C sectors.(Desirable)
• Knowledge of AI-driven marketing tools and emerging digital trends.(Desirable)

CAPABILITY BUILDING & PLATFORM KNOWLEDGE

• Coach and upskill internal team members to increase group-wide digital marketing capacity.
• Stay ahead of trends in AI marketing, automation, and digital innovation.

Experience:

• Digital marketing: 3 years (required

OVERVIEW OF THE ROLE:

The Digital Marketing Manager is responsible for developing and executing performance-driven digital strategies across multiple brands within Impact Travel Group (ITG). The role collaborates closely with brand leaders and marketing teams to support and enable their success by guiding funnel design, overseeing agency execution, and ensuring commercial outcomes. This position is central to driving lead generation, nurturing and conversion at scale.

KEY ATTRIBUTES FOR SUCCESS IN THIS ROLE:

• Passion for responsible, sustainable, educational experiences and practices
• Excellent interpersonal and communication skills including presenting confidently to large audiences
• Strong team spirit and collaboration
• A resourceful, solution-focused, approach to problem solving
• Self-motivated and focused. Flexible and adaptable to shifting priorities
• Exceptional attention to detail
• Full driving license is desirable
  Job Type: Full-time
  Pay: £50,000.00-£60,000.00 per year

Benefits:

• Casual dress
• Company pension
• Cycle to work scheme
• Free parking
• Life insurance
• On-site parking
• Paid volunteer time
• Private medical insurance

Experience:

• Digital marketing: 3 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In perso