Continuing Caremark Limited’s period of exciting growth, we are seeking a passionate and driven National Marketing Manager to take ownership of our national marketing fund.
Caremark Ltd is a wholly UK-owned and operated home care franchise with an established and successful UK-based network.

EXPERIENCE

• Previous experience of taking ownership of a marketing budget
• 5+ years of relevant marketing experience
• Chartered Institute of Marketing; or Business & Marketing Degree preferred.
• Previous franchising experience preferred but not essential.
  This is a fantastic opportunity for an experienced marketing professional to take ownership of an exciting and key national campaign within the organisation and make a significant impact.

MAKE A REAL DIFFERENCE!

Join our passionate team and help us expand Caremark’s reach to improve the lives of thousands of customers across the UK. We’re looking for talented individuals to help us develop our brand, strengthen our presence, and cultivate a positive and supportive company culture.

SUMMARY OF THE ROLE

Reporting to the Director of Marketing you will be responsible for developing and implementing strategic marketing initiatives to promote Caremark to customers and candidates, drive engagement, and generate leads for our network of franchise offices. You will work closely with franchise owners, the wider marketing team and selected partners to implement the objectives of our national marketing initiatives.

RESPONSIBILITIES

As National Marketing Manager, you will have responsibility for:

• Managing the national marking fund budget.
• Be the ‘go-to’ contact regarding the implementation of the national marketing strategy.
• Ensuring all marketing activities are assigned correctly.
• Manage the relationship with external marketing partners supporting the national marketing fund.
• Partner effectively with the wider members of the marketing teams and field-based Regional Support Managers.
• Evaluate the effectiveness of marketing campaigns and initiatives.
• Manage marketing for Franchise recruitment, generating leads for new potential franchise territories.
• E-marketing, website & social media management and B2B content generation for franchise recruitment.
• Contribute to wider team and departmental projects.

WE OFFER A VARIETY OF ROLES!

Find your perfect fit with opportunities at our head office in Worthing, West Sussex or in one of our regional field-based roles. Browse our open positions and discover how you can be part of the Caremark family. As the master franchisor, Caremark Limited supports our network of over 140 independent offices across the UK.