Job Summary
Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan

Roles & Responsibilities

• Deliver topline and profit growth in line with company’s target
• Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
• Develop brand & activity plans in line with the brand strategy
• Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
• Launch of NPD’s as per plan/need
• Expedite ATL+BTL Marketing campaigns as per brand plan/need
• Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
• Regular market visits of all DCs and Export Markets
• Identify opportunities for cost optimization, initiate timely price increases and monitor financials
• Ensure proper execution of core responsibilities & duties

KPIs

• Timely conclusion of NPD projects
• Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.

Work experience requirement
8+ years of experinece in marketing for FMCG industry.
Qualification
MBA Marketing
Competencies
Consumer Behavior B2B and B2C
Marketing Research and Strategy
Communications Development
New Product Development
Business Acumen
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation
Business Unit: Culinary (361)
Business Group: Culinary (CU01)

• Deliver topline and profit growth in line with company’s target
• Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
• Develop brand & activity plans in line with the brand strategy
• Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
• Launch of NPD’s as per plan/need
• Expedite ATL+BTL Marketing campaigns as per brand plan/need
• Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
• Regular market visits of all DCs and Export Markets
• Identify opportunities for cost optimization, initiate timely price increases and monitor financials
• Ensure proper execution of core responsibilities & dutie