Job Location:

Anantara The Palm Dubai Resort

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

Key Responsibilities

• Develop and execute integrated marketing strategies to increase brand awareness, drive revenue, and promote Food & Beverage outlets, special events, seasonal campaigns, and promotions.
• Create engaging digital content, including photography, videography, graphics, email campaigns, and promotional materials, ensuring consistency with brand guidelines.
• Manage and grow the company's social media presence across platforms such as Instagram, Facebook, TikTok, and LinkedIn by planning, scheduling, publishing, and optimizing content.
• Develop and maintain content calendars aligned with marketing objectives, seasonal initiatives, and business priorities.
• Monitor social media channels, engage with guests, respond to comments, messages, and online reviews, and build a strong online community.
• Analyse campaign performance, website traffic, social media insights, and customer engagement, providing regular reports and recommendations for continuous improvement.
• Plan, execute, and optimise digital marketing campaigns, including paid advertising, email marketing, SEO, and content marketing initiatives.
• Build and maintain relationships with influencers, bloggers, media partners, and external stakeholders to enhance brand visibility, generate high-quality content, and increase online reach.
• Develop strategic partnerships with local businesses, tourism organisations, and commercial partners to support marketing and promotional activities.
• Conduct market research and competitor analysis to identify industry trends, customer preferences, and new marketing opportunities.
• Ensure all marketing communications and promotional materials reflect the company's brand identity, tone of voice, and visual standards.
• Collaborate closely with Food & Beverage, Operations, Sales, and Revenue teams to deliver integrated marketing campaigns that support commercial objectives.
• Coordinate the promotion of restaurant launches, menu updates, signature experiences, and special events across all marketing channels.
• Support public relations initiatives by liaising with media, journalists, influencers, and content creators to secure positive brand exposure.
• Manage multiple projects simultaneously while ensuring timely delivery, budget compliance, and high-quality execution.
• Stay informed of emerging digital marketing trends, technologies, and best practices to continuously enhance marketing performance and guest engagement.
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