As the pioneer and innovator of Quartz Surfacing solutions, Caesarstone sparked a revolution in the global market for countertops. As we continue to transform the surface industry through quality, passion and hard work, we are committed to building empowered teams and delivering a second-to-none customer experience.
Caesarstone proudly maintains a leading presence in more than 50 countries, with our global head office in Israel, along with four state-of-the-art manufacturing plants in the USA, Israel, and India.
At Caesarstone, we believe our employees are the backbone of our company. We are committed to hiring team members who are creative, innovative, dedicated and disciplined. We are a thriving company with a variety of career opportunities seeking forward-thinking professionals to join our team. We offer exceptional benefits, competitive salaries, and a compassionate and collaborative company culture. Come join our team!

CONSUMER INSIGHTS & CATEGORY KNOWLEDGE

• Extract insights from a wide range of internal and external data to inform business decisions and create opportunities for growth.
• Identify industry and competitive trends and make recommendations for action plans and programs to address these issues.
• Advise on market trends and competitive activity.
• Expert understanding of category including key drivers, overall competitive framework, brand/product landscape.
• Develop annual learning plan that provides actionable learning & insights to inform business decisions.
• Spend time in the field for auditing, information gathering, meetings with customers.

QUALIFICATIONS:

• Bachelor’s degree in Marketing
• 3+ years marketing management experience, preferably within the Luxury or Prestige industry.
• Proven working experience in sales and trade channel marketing.
• Ability to quickly assess and execute the logistical components of bringing a marketing idea to fruition.
• Understanding of point-of-sale and retail channel dynamics.
• Knowledge of how to connect and communicate with a variety of market segments.
• Excellent written and verbal communication skills.
• Solid analytical skills in forecasting and analyzing trends and ROIs.
• Ability to attend and conduct presentations.
• Up to 30-40% travel required.

ROLE OVERVIEW

The Trade Marketing Specialist will ensure the development and execution of Caesarstone’s multi-channel marketing strategy and position Caesarstone as retail’s best partner. Channel Marketing acts as the core link and liaison between Marketing and Sales, ensuring a cohesive brand experience across all channels and retail touchpoints while aligning trade strategies to the business plan through a detailed playbook by channel, designed to achieve goals. Responsibilities include securing intel and representing the voice of the channel to help inform product strategy and innovation roadmap. Working closely with Brand Management, the Trade Specialist will develop the go-to-market strategy and plans for new product introductions (NPIs) and work on strategic development and deployment of displays and samples. This role will develop and implement marketing programs and promotions that significantly increase Caesarstone’s presence at retail.