Job Purpose: To recommend and implement SEO and paid social (namely Meta and Instagram) campaigns
Job Summary: We are seeking a skilled and experienced Digital Account Executive to join our team. As a Digital Account Executive, you will be responsible for managing and optimising client paid social media campaigns, as well as implementing effective SEO strategies to drive organic traffic and improve search engine rankings. This role requires a minimum of 1 year of relevant experience and a strong understanding of SEO, meta data optimisation, and campaign management across social platforms.

Responsibilities:

• Develop and execute paid social media campaigns across various platforms, namely Facebook and Instagram. Scope includes campaign plans, audience research, asset recommendations, ad copy writing, campaign building, ongoing management and optimisation.
• Conduct keyword research and analysis to identify opportunities for SEO improvement.
• Optimise website content and meta data to improve organic search visibility and rankings.
• Monitor and analyse campaign performance metrics, such as sales, leads, CTR and return on ad spend (ROAS).
• Provide regular reporting and insights on campaign performance to senior account managers, account managers and clients.
• Collaborate with the wider team to align social media and SEO strategies with overall marketing goals.
• Stay up-to-date with industry trends and developments in paid social media advertising and SEO techniques.
• Conduct competitor analysis to identify areas of opportunity and develop strategies to outperform competitors.
• Communicate with clients to present campaign findings, discuss plans, and gather feedback, with support from senior team members.
• Conduct A/B testing and optimise ad creatives and targeting for improved campaign performance.
• Complete paid social and SEO audits and recommendations for strategy and improvements. Ability to interpret briefs and objectives, independently manage access, analyse and provide recommendations.

Requirements:

• Minimum of 1 year of experience in SEO, ideally agency side.
• Strong understanding of social media platforms, particularly Facebook and Instagram.
• In-depth knowledge of SEO best practices, including keyword research, on-page optimisation, and link building.
• Experience with SEO tools such as Google Analytics (advantageous if GA4!), Google Search Console, and keyword research tools.
• Proficiency in managing and optimising paid social media campaigns using advertising platforms like Facebook Ads Manager and Instagram Ads. Experience managing for lead generation and e-commerce businesses.
• Excellent analytical skills and ability to interpret data to drive actionable insights.
• Strong written and verbal communication skills.
• Detail-oriented and highly organised with the ability to manage multiple projects simultaneously.
• Self-motivated and proactive with the ability to work independently and as part of a team.

Note: This job description is intended to convey information essential to understanding the scope of the Paid Social and SEO Executive position. It is not intended to be an exhaustive list of skills, efforts, duties, or responsibilities associated with the role. Responsibilities may be subject to change based on organisational needs and priorities.

What would set you apart from other candidates?

• Meta Certification
• SEO certification
• Google Ads experience
• Evidence of previous campaigns and results
• Knowledge (or interest) in other social media platforms including LinkedIn Ads and Pinterest Ads
• Familiarity with A/B testing methodologies and campaign optimisation techniques.
• GA4 knowledge and reporting
• Conversion tracking set-up via GTM
• Dog lover!

What benefits can Upperdog offer you?

• Hybrid and flexible working
• Private healthcare – Including mental health support, therapies and diagnostic
• 30 days of annual leave from your first day, plus Bank Holidays
• Development and events contribution – £500 per year towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
• Gym membership / subsidised parking
• Referral fee – bonus referral for any new starter or client
• Monthly team lunches
• Quarterly team building – from the New Forest water park to crazy golf!
• Dog friendly office
• Quarterly appraisals – which clear objectives, training and development plans and discussions on career progressions
• Pension scheme
• Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
• And more…

Salary: Dependent on candidate
For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 28 days to confirm if we’d like to invite you to interview. Please no recruitment agencies.
Job Types: Full-time, Permanent

Ability to commute/relocate:

• Bournemouth BH2 5BD: reliably commute or plan to relocate before starting work (required)

Work Location: Hybrid remote in Bournemouth BH2 5B

• Develop and execute paid social media campaigns across various platforms, namely Facebook and Instagram. Scope includes campaign plans, audience research, asset recommendations, ad copy writing, campaign building, ongoing management and optimisation.
• Conduct keyword research and analysis to identify opportunities for SEO improvement.
• Optimise website content and meta data to improve organic search visibility and rankings.
• Monitor and analyse campaign performance metrics, such as sales, leads, CTR and return on ad spend (ROAS).
• Provide regular reporting and insights on campaign performance to senior account managers, account managers and clients.
• Collaborate with the wider team to align social media and SEO strategies with overall marketing goals.
• Stay up-to-date with industry trends and developments in paid social media advertising and SEO techniques.
• Conduct competitor analysis to identify areas of opportunity and develop strategies to outperform competitors.
• Communicate with clients to present campaign findings, discuss plans, and gather feedback, with support from senior team members.
• Conduct A/B testing and optimise ad creatives and targeting for improved campaign performance.
• Complete paid social and SEO audits and recommendations for strategy and improvements. Ability to interpret briefs and objectives, independently manage access, analyse and provide recommendations