JOB DESCRIPTION

Department: PR & Marketing Department
Reports to: Director- PR & Marketing Department

QUALIFICATIONS

Education:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Years of Experience:

• 3-5 years of experience in social media management or digital marketing, preferably in an educational or nonprofit setting.

SKILLS:

• Content Creation Skills: Proficiency in graphic design and video editing software (e.g., Adobe Creative Suite, Canva, etc.) to produce visually compelling content.
• Analytical Skills: Ability to use social media analytics tools (e.g., Google Analytics, Facebook Insights) to track engagement and adjust strategies accordingly.
• Strong Communication: Excellent written and spoken English and Arabic to create compelling, accessible content for diverse audiences.
• Attention to Detail: Ensures all content meets quality standards, adheres to university guidelines, and supports brand consistency.
• Adaptability and Flexibility: Willingness to work outside standard hours as needed for event coverage or special campaigns.
• Trend Awareness: Familiar with current and emerging social media trends to keep the university’s digital presence innovative and engaging.

SCOPE AND PURPOSE:

The Social Media Coordinator is responsible for developing and executing strategies to enhance the university’s online presence. This role involves creating, curating, and managing social media content to engage with students, alumni, prospective students, and other key audiences, promoting the university’s programs, events, and services.

ESSENTIALS DUTIES AND RESPONSIBILITIES (INCLUDE BUT NOT LIMITED TO):

• Content Strategy and Planning: Develop a social media content calendar aligned with the university’s academic year, campaigns, and events.
• Content Creation: Design and produce engaging content (posts, graphics, short videos, stories, etc.) tailored to each platform (e.g., Instagram, Twitter, Facebook, LinkedIn, TikTok).
• Community Management: Monitor and respond to messages, comments, and tags in a timely and professional manner to foster a positive online community.
• Analytics and Reporting: Track and analyze social media performance, using insights to adjust strategies for maximum engagement and reach.
• Campaign Collaboration: Coordinate with other departments and external partners to support university initiatives, including marketing campaigns and events.
• Trend Awareness: Stay up-to-date with social media trends, tools, and best practices to ensure the university remains competitive and relevant on digital platforms.
• Brand Consistency: Ensure all social media content aligns with the university’s brand voice, tone, and visual identity.
• Event Coverage: Document and promote university events through live posts, stories, and real-time updates on social media channels.