JOB DESCRIPTION SUMMARY

The BD Advanced Patient Monitoring Senior Product Manager will be responsible for all upstream responsibilities related to the Critical Care Acumen portfolio. This includes identifying customer unmet needs and translating these into requirements that will ultimately be developed and launched on a global scale. The Senior Product Manager will assist the regions with expansion of the product globally. This technology represents a key growth driver for Critical Care and significant opportunities within the Critical Care setting. In addition, this role will develop an annual product marketing plan and strategic plan to drive future innovation and create the commercial vision moving forward.

JOB DESCRIPTION

Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
The BD Advanced Patient Monitoring Senior Product Manager will be responsible for all upstream responsibilities related to the Advanced Patient Monitoring (APM) portfolio. This includes identifying customer unmet needs and translating these into requirements that will ultimately be developed and launched on a global scale.

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor’s degree in marketing or a related field MBA preferred
• At least 8 years of medical device marketing experience
• Proven success launching products globally and supporting local sales and marketing teams from initial launch to commercial release.
• Ability to quickly assess and understand market share, pricing, competitive dynamics, etc. with imperfect information required
• Proficient understanding of cross-functional items required for new product development (NPD) including design control, Product Development Process and Project Management Office) function and timelines
• Demonstrated ability to build market models and launch trackers to determine the success or failure of a product preferred
• Clinical and physiological knowledge or demonstrated aptitude preferred
  At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
  For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

• Responsible for developing and leading the execution of comprehensive marketing plans. Also responsible for the product portfolio life cycle including launching new products into global markets and planning end of life for products including cannibalization strategies.
• Plan and develop Voice of the Customer (VOC) and market research related to new product development or sustaining product enhancements.
• Drive strategy and prioritization of product needs and requirements with cross-functional teams.
• Generate claims and campaign (in conjunction with brand) based on VOC and relevant supporting documents. Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives.
• Build relationships with key opinion leaders (KOL’s) and partner with regional marketing to increase penetration of products and develop strategies for expanding use in new care settings.