About Rightangled & Medetone
We are a group of fast-growing online pharmacies serving patients and health-conscious consumers across the UK and EU, with imminent launches in the United States and the Gulf Cooperation Council (GCC). We sit at the intersection of health, science, and technology, making evidence-based pharmacy products accessible, personal, and trustworthy. Our mission is to make personalised medicine the norm.
The Role
As Creative Content Producer & Videographer, you will be the creative engine of the group, responsible for producing the daily stream of short-form video, podcast content, CEO personal brand assets, and paid ad creatives that fuel our growth.
You will work closely with our CEO to build their personal brand as a credible, high-following voice in health and technology. You will also brief, direct, and review content from influencer partners. This is not a desk job: you will be on camera, behind the camera, in the edit suite, and in the strategy room.
Our tone is bold, science-led, and human. We do not do corporate. We do not do boring. If you have watched our content on TikTok and Instagram under @rightangledx, you will understand the direction — now imagine 10x the output, 10x the quality, and a plan to reach 1 million followers.
What You Will Own
Short-form Video & Social Content
- Produce 5-7 short-form videos per week across TikTok, Instagram Reels, and YouTube Shorts for 2 of our brands
- Concept, script, shoot, and edit all video content, end to end, independently
- Build and maintain a content calendar that keeps both brands consistently active across all markets
- Adapt content for cultural and regulatory nuances across UK, EU, US, and GCC audiences
- Monitor trends, sounds, and formats on TikTok and Instagram daily, move fast when something is relevant
CEO Personal Brand & Influencer Positioning
- Work directly with the CEO to develop and execute their personal brand strategy on TikTok, Instagram, and LinkedIn
- Script, shoot, and edit CEO-facing content, interviews, opinion pieces, behind-the-scenes, thought leadership
- Grow the CEO's following toward a meaningful personal audience that amplifies both brands
Podcast Production
- Produce all video and audio content for the brand podcast, including recording, editing, and publishing
- Create short-form clips from long-form episodes optimised for each social platform
- Manage post-production: intros, outros, captions, B-roll, and branded lower thirds
- Coordinate with the Influencer & Podcast Manager on guest scheduling and episode briefs
Paid Ad Creatives
- Produce a constant pipeline of fresh video and static creative assets for Meta, TikTok, and Google campaigns
- Collaborate with the Performance Marketing Manager to understand what is and is not converting — and iterate fast
- Build creative hook variations for A/B testing across audiences in all four markets
- Ensure all ad creative meets platform and regulatory requirements for health advertising in each jurisdiction
Influencer & Community Content
- Brief influencer partners on content format, tone, and compliance requirements
- Review and approve UGC and influencer deliverables before publication
- Repurpose high-performing organic content for paid amplification
- Actively engage with the community through creative response content and duets/stitches
Brand Consistency & Creative Direction
- Maintain a consistent visual identity and tone of voice across both brands and all markets
- Build and manage a growing asset library: templates, b-roll footage, audio, motion graphics
- Ensure all content meets MHRA, ASA, and relevant health advertising standards for each region
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