OVERVIEW

The Regional Advertising Director oversees all activities in print and digital advertising sales, advertising operations, and the advertising technology departments for Sample News Group media operations in Western New York. This includes Bee Group Newspapers, The Batavia Daily News, and Livingston County News. They are responsible for meeting all the business’ advertising goals and actively seeking the development of new revenue for the organization. The Director is responsible for growing market share in the business’s marketplace, which makes it a necessity that they be a strong innovative leader.
They must be highly motivated and have the capacity to motivate, lead, coach, and mentor a sales advertising force within a fast-paced business environment exceeding budgeted advertising and sales goals. The Advertising Director has vast experience in the application of both digital and print advertising.

REQUIRED QUALIFICATIONS & EXPECTATIONS OF THE REGIONAL ADVERTISING DIRECTOR

Education: The Advertising Director prefers to have an undergraduate degree, but it is not required.
Experience: A candidate for this position must have had a minimum of 10 years in working experience in an advertising position, preferably working in a supervisory role. The candidate will have vast experience working with modern advertising tools, platforms, and technologies. The ideal candidate will also have proven and successful experience managing an advertising team from the conceptualization of a campaign to the successful achievement of its objectives.
A suitable candidate will also have vast experience working with ROI, cost modeling among other quantitative techniques that educate and persuade potential consumers. As a bonus, the candidate will also have proven and successful experience navigating complex sales cycles as well as a background in business applications and familiarity with the workings of Vision Data and ASK CRM.
Work Location & Schedule: The Regional Advertising Director position requires full-time, on-site presence at our Williamsville (Buffalo), Batavia, and Livingston locations Monday through Friday during office hours – this excludes external sales calls and meetings. This position holds a key leadership role, and they must be able to work regularly in the office to effectively collaborate with the team they manage and other department heads. This is not a remote work or hybrid position. Any work from home privileges will be determined by the Group Publisher and President on a case-by-case basis and under no circumstance exceed 20% of one’s schedule.
Communications Skills: Communication skills are an absolute necessity for the Advertising Director. It is imperative that communication of his instructions and directives be clear down the line in order to ensure the efficient performance of the advertising team and, hence, the entire advertising department.
Excellent communication skills are also necessary in the facilitation of communication between department heads and all personnel companywide. Smooth communication skills in this case will enable effective and efficient performance of cross-functional duties due to the passing of clear and concise messages between these collaborating departments.
Communication skills are also going to be necessary for drawing of clear, unambiguous, and convincing reports for relevant stakeholders, senior advertising management, and collaborating personnel. The Advertising Director must also demonstrate an ability to convey the most complex messages in a simplified and understandable manner, tailoring messages to appeal to different audiences.
Computer Skills: A suitable candidate for this position must be highly proficient in the use of Microsoft Word, Microsoft Excel, PowerPoint, and Outlook. These skills are necessary for communication, the creation of visually and verbally engaging reports, presentations, and materials for stakeholders, senior advertising management, and collaborating personnel.
Technological Savvy/Analytical Skills: Technology is a part of most people’s daily lives through the adoption of modern technological appliances and communication tools. To reach the business’s audience more effectively, the Advertising Director must be technologically adapted in order to effectively determine the most suitable tools, platforms, and channels for customers.
A suitable candidate will, therefore, be an expert on one or more advertising platforms, for example, web, mobile, and so forth. However, the candidate must also demonstrate a good mix of technological knowledge and business analysis skills. The Advertising Director has to have superior analytical skills, conducting performance and competitive analyses, converting raw data and information into actionable insights and strategies.
Interpersonal Skills: A candidate for this position must be a strategic thinker, be consumer-driven and have a passion for serving others, be self-motivated and proactive, have a deep appreciation for user experience, and have an ability to multi-task and work in a fast-paced environment. They must also be extremely well organized and have an ability to work on multiple projects, have exceptional problem-solving skills, and demonstrate calmness and composure under stress and in times of uncertainty, inspiring the same in their peers and subordinates.
Leadership/People Skills: A candidate for the position must also demonstrate exceptional leadership skills, demonstrating an ability to move a cross-functional group towards a common direction. They must be able to establish long-lasting and meaningful connections with people in addition to being approachable and relatable.
Job Type: Full-time
Pay: $60,405.00 - $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Williamsville, NY 14221 (Preferred)

Ability to Relocate:

• Williamsville, NY 14221: Relocate before starting work (Preferred)

Work Location: In perso

Leadership/Supervisory Role: The most prominent role of the Advertising Director is their leadership over the advertising department. In this position, the Regional Advertising Director oversees the recruitment of key advertising personnel and motivates existing personnel in the execution of their duties, encouraging them to surpass their goals.
It is also the Regional Advertising Director’s responsibility to ensure that monthly advertising goals are met. The Regional Advertising Director fosters a high-performance, customer-centric, and results-based departmental culture.
Apart from overseeing the activities of the advertising department, the Advertising Director also plays a mentorship role to key advertising personnel, offering direct assistance in the execution of their duties where necessary and ensuring constant professional growth on their part, readying them for the assumption of his duties in his absence or retirement.
Strategy: The Regional Advertising Director develops advertising strategies that support sales plans, attract, and retain new consumers, and increase the spending rate of the business’s current consumers. It is also the role of the Regional Advertising Director to develop monthly sales goals around which advertising strategies and solutions are built within the advertising department.
In this capacity, the Regional Advertising Director clearly communicates quotas and commissions that will ensure the success of advertising efforts and initiatives which support overall company profitability.
Collaboration: The Regional Advertising Director is a highly collaborative position where they work closely with news/editorial, circulation, and production in order to ensure effective sales prospecting and alignment of marketing approaches to minimize conflicts of interest and to enable a unified front in reaching for overall business goals. The Advertising Director also works closely with other sales executives, for example, executives overseeing content, product development, and customer support for the purpose of aligning sales priorities with the overall business strategies. As department heads, they are in a leadership role that is expected to collaborate with other departments and contribute to the growth strategy of the entire organization.
Knowledge and Opportunity: It is also the Director’s responsibility to gather ideas and feedback from the field leading to the formulation of more effective advertisement strategies and solutions. The Advertising Director achieves this by relying on business data insights, keeping up with relevant industry publications and through the attendance of relevant seminars and events where they gather the industry’s best practices that keep the business ahead of its competition by giving it a competitive edge. The Regional Advertising Director also develops new ways to navigate market shifts and competitive challenges, identifying emerging sales opportunities and establishing crucial relationships.
Analytics: The Regional Advertising Director drives strategic product decisions through the evaluation of market trends and prospective analysis of the business’ product and revenue performance. In his analytical role, the Regional Advertising Director maintains and submits highly detailed reports on time to collaborate with the Group Publisher, Corporate Accounting, and other stakeholders. The Advertising Director also has a duty in keeping the Group Publisher well-informed by providing them with final timely sales projections, sales performance data, pipeline reports, and market trends in order to apply better management of their individual teams.
Other Duties: The Advertising Director also performs other duties directed by the Group Publisher.