OVERVIEW:

The Butte Local Development Corporation and Headwaters RC&D are dynamic economic development organizations operating in a joint venture and dedicated to fostering growth and prosperity within our seven-county region. Through strategic initiatives and partnerships, we aim to stimulate innovation, attract investment, and enhance the economic landscape.

JOB DESCRIPTION:

Reporting directly to the Executive Director, this position holds ultimate responsibility for the two organizations’ marketing activities, and oversees the development and delivery of a fully integrated marketing strategy for both. The Marketing Director also assists in special projects as assigned by the Executive Director, including the annual BLDC Membership Drive and the BLDC Annual Dinner.
Business recruitment is also a key facet of this position, with the successful candidate working closely with Butte-Silver Bow’s Community Development team, as well as key state partners, in bringing new businesses to Butte. Activities will include participation in, and assisting in the organization of, state, regional and nationwide recruitment events, and working closely with Montana Department of Commerce representatives on recruiting efforts.
Other duties include understanding a variety of different businesses and their functions and how we can help with business recruitment; and fostering partnerships with other community stakeholders to assist with promotion of southwestern Montana.
The successful candidate is creative and enjoys working within a small, entrepreneurial environment that is mission-driven, results-driven, and community-oriented. The ideal individual will have the ability to exercise good judgment in a variety of situations, with strong written and verbal communication, administrative, and organizational skills, and the ability to maintain a realistic balance among multiple priorities.
Other important assets include the ability to work independently on projects, from conception to completion, and the ability to work under pressure at times to handle a wide variety of activities and confidential matters with discretion.

MINIMUM QUALIFICATIONS:

• Bachelor’s degree in marketing, graphic design, communications, or other relevant field
• Minimum 3 years of proven experience leading a successful marketing effort, including email, social media, website, and print campaigns
• Excellent organizational, communication and interpersonal skills
• Analytical and creative thinking
• Up-to-date with current (including digital) marketing techniques and best practices (e.g., search engine optimization best practices)
• Proficient knowledge of social media management for platforms including Instagram, Facebook, LinkedIn, and YouTube
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Customer-oriented approach with strong aptitude for connecting with clients

ABILITIES AND PHYSICAL DEMANDS:

Position requires the skills to talk to and communicate with the public, co-workers, and groups. Sits at a desk, at meetings, and in vehicles for extended periods of time.
Uses hands and fingers to handle the telephone, computer, office equipment, and to write.
Vision abilities require the skill to review technical and legal documents, reports, telephone numbers, analytical and statistical reports.
Stands and walks short distances. Stoops and bends, handles and lifts books, papers, and office equipment up to 25 pounds.
Some travel is required to locations within our service region when performing job duties.
Occasional evening and weekend work may be required.
Must have, and maintain, a valid Montana driver’s license.

• Manage the online presence of BLDC and HRCD, and direct the organization’s programs to maintain online reputation and recognition
• Create and manage content calendar and community engagement opportunities
• Manage the design and implementation of comprehensive marketing strategies to create awareness of the two organizations’ business activities
• Develop and execute integrated marketing campaigns across digital, print, and social channels
• Oversee email marketing campaigns, including copy, design, segmentation, and analytics
• Track KPIs and campaign performance, providing regular reporting and insights.
• Create compelling visual content for digital campaigns, print collateral, presentations, and branding
• Maintain brand consistency across all platforms and materials
• Plan and manage paid digital campaigns (Google Ads, Meta, LinkedIn, etc.).
• Optimize content for SEO and track performance via Google Analytics/Search Console
• Maintain and update company websites and implement needed website improvements, including layout/design and new functionality
• Manage back-end functions such as security, hosting, plug-ins, and site performance
• Promote Butte at industry trade shows attended by site selectors and business professionals
• Design information packets that align with site selectors’ requests, in conjunction with Butte-Silver Bow’s Community Development team
• Execute integrated search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand and sales leads
• Plan and execute campaigns for corporate promotion, annual membership fundraising campaign, and the launching of new economic development services.
• Working knowledge of design applications, including, but not limited to, Canva
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Work closely with all organization departments, enabling them to meet the company’s objectives by providing them with appropriate tools, materials and presentations
• Other tasks as identified by the Executive Director