REQUIRED QUALIFICATION & SKILLS

• BA/BS in relevant discipline; MBA preferred
• 10-15+ years progressive pharmaceutical, biotech, or Consumer Product Management/Marketing experience
• Strong digital and social media acumen / experience marketing to a specific type of consumer with measurable success
• Strong and proven traditional and digital media planning and analysis
• Proven track record of innovative consumer marketing accomplishments/high impact results (based on metrics/ROI)
• Prior team leadership and/or management experience
• Ability to work in a fast-paced environment and able to hit the ground running

ABOUT THE ROLE

The Sr. Director, Consumer and Digital Marketing will play a key role on the Marketing Team. This high visibility position will serve as a brand champion for the company’s flagship brand, responsible for driving consumer engagement, digital innovation and brand growth across key channels. The right person for this role will be a strategic thinker with a strong bias for action including developing big picture plans and executing with precision. The position will report to the Head of Marketing and will manage direct reports, as required by business needs.

RESPONSIBILITIES

• Lead Market Analysis and develop strategic and tactical consumer marketing plans. Develop/refine consumer marketing plan, integrating with cross functional partners. Continually assess market to identify trends, gaps and growth opportunities.
• Develop Consumer Marketing/Media/Digital Infrastructure. Build out and pull through strategic platforms, including positioning, message maps, communication roadmaps and tactical prioritization supporting a strategic, unified direction. Establish digital and media centers of excellence (for HCP and Consumer to leverage efficiently). Serve as the lead for media and digital strategy, vendor negotiations and performance optimization.
• Integrate fully with the healthcare professional marketing team to ensure alignment, strategies, messaging and execution.
• Lead media planning and CRM /Omnichannel planning. Responsible for all Consumer / patient planning and execution.
• Provide strategic leadership to the consumer and media/ digital marketing team,fostering a collaborative and high-performance culture. Mentor and develop these team members. Collaborate with cross-functional partners (i.e. Corporate Marketing and Access) to drive success. Serve as the AOR lead for Consumer, Digital Planning and Media.
• Lead patient advocacy development, building partnerships with key advocacy associations and marketing opportunities.
• Develop campaigns and focus on execution. Drive consumer and patient marketing, media planning and digital and provide leadership support for all consumer, media and digital marketing initiatives.
• Lead the efficient execution of multiple, simultaneous projects, managing timelines, budgets, and resources to ensure on-time delivery and alignment with business objectives.
• Develop and optimize campaign performance by maximizing ROI across consumer programs. Establish and track key metrics for patient acquisition, activation, and retention to inform strategic planning, financial forecasts, and budget allocation. Leverage business insights to actively contribute to brand strategy and tactical plans, continuously analyzing marketing effectiveness to drive ongoing optimization. Currax Pharmaceuticals LLC
• Manage and direct the consumer and media budgets.