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Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.
How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward.
At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.
Come break through with us.
As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

EXPERIENCES/EDUCATION - REQUIRED

• Bachelor’s degree
• Minimum 3 years’ experience in a Brand Marketing and/or Influencer Marketing Communications.
• Experience developing brand strategy, leading the day-to-day tactics and executing on defined strategies.
• Experience analyzing market data, tracking campaign performance, and identifying areas for improvement.
• Experience communicating brand messaging and strategy with cross-functional teams and external agencies.
• Experience identifying relevant influencers and developing effective social media campaigns.
• Experience negotiating with, and managing, external vendors.

EXPERIENCES/EDUCATION - DESIRED

• Bachelor’s degree in Marketing or Communications.
• Experience in life sciences industry or medical device.
• Experience working with global regional marketing communications teams.

• Collaborate with the director of marketing communications to develop and implement division brand strategy and related outbound marcom campaigns.
• Work with the director of marketing communications and marketing communications managers to develop and execute brand marcom campaigns, including marketing influencer programs, and synchronization with current marcom campaigns across various channels, including digital, social media and traditional advertising.
• Ensure consistency in messaging, visual identity and overall brand experience by ensuring brand guidelines are followed across all division materials.
• Work closely with the full marcom team and cross-functional internal teams to ensure to ensure brand consistency and alignment across marcom programs, materials, product launches, etc.
• Measure, analyze and report on KPIs for brand and influencer marcom program performance, to evaluate effectiveness and make data driven decisions for future marcom campaign improvements and optimizations.
• Oversee budget allocation and tracking for brand and influencer marcom programs to ensure effective resource utilization.
• Partner with external agency partner to research, identify, collaborate and manage relevant influencers to build partnerships and programs. Once influencers are identified, oversee the creation of engaging and brand appropriate content, successful execution and KPI tracking for influencer marcom campaigns.
• Work with internal legal teams to ensure brand and influencer marcom programs are aligned with Corning compliance.
• Inform and share brand and influencer campaign strategies and materials with CLS marcom counterparts in other regions for regionalization as appropriate. Participate in regular communications with regional teams/contacts as requested.