As Digital Analyst you will support QVC International. Your role will be to provide actionable analysis and insights to influence short term trading and long-term strategy decisions that drive the Digital Commerce, Social Commerce and Performance Marketing team KPIs.
Where You'll Work
This role is hybrid and will require you to be onsite at our Media and Commerce Centre at Chiswick Park, West London several 2 days per week
What You'll Do
Provide routine regular reporting to deliver stronger understanding of Digital, Social & Performance Marketing performance across the Digital teams and the wider business.
Develop reporting to enable the Digital Commerce, Social Commerce and Performance Marketing teams to better understand performance drivers / drainers which drive out trading actions.
Provide visibility of trends in customer journey data to identify opportunities to drive additional sales, customer growth, or a more seamless experience.
Make recommendations based on customer behavioural analysis to drive sales, reduce low productivity content production, increase campaign effectiveness.
Partner with the wider Analytic Community to ensure we are tracking data consistently in an accurate way at a granular level, and that we're leveraging best practice in the design and distribution of insights & reporting
What You'll Bring
Experience of influencing commercial teams up to, and including, director level.
Strong knowledge and understanding of on-site analytics tools, preferably Adobe Analytics, and experience of extracting and utilizing data.
An advanced level of computer skills is essential including PowerPoint, Excel and data extraction and analysis tools (ideally SAS, SQL, Python or R).
Knowledge of data visualisation software (Tableau) would also be beneficial.
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