Halifax, NSMarketing and AdvertisingExperiencedFull-time$45,000 - $50,000 / yearBenefits:Health InsuranceDental InsurancePaid Time OffGroup RRSPLife InsuranceEmployee Assistance ProgramBonuses & IncentivesWellness Programs
Do you love storytelling, social media, and creating content that connects with people? Are you looking for a role where your creativity and energy can help showcase the very best of Halifax and the Maritimes? Ambassatours Gray Line, a leader in sightseeing and tour experiences, is looking for a Marketing & Content Coordinator to join our team.
Ambassatours has been sharing unforgettable East Coast experiences with visitors from around the world for decades. From iconic harbour cruises to city tours and day trips, we’re passionate about connecting guests with the spirit of our region.
What you’ll do
Responsibilities
The Marketing & Content Coordinator will play a key role in promoting our tours and experiences through storytelling, engaging content and smart marketing strategies. Reporting to the Marketing Manager, you’ll manage our social media presence, support campaigns, respond to reviews, create blog posts and video content, and help drive awareness and sales across all channels.
This role is perfect for a creative, goal-driven individual who thrives in a fast-paced environment and wants to be part of a collaborative team in the tourism industry.

What You’ll Do

• Plan, create, and schedule content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and email marketing.
• Assist with managing daily interactions with our online audiences, including responding to customer reviews with professionalism and care.
• Capture, edit, and share photos and videos that highlight our experiences.
• Support SEO efforts and help keep website content fresh, accurate, and engaging.
• Maintain and organize a content library for marketing use.
• Assist with digital and print promotional materials, from brochures to social campaigns.
• Track and analyze the performance of marketing initiatives, providing insights and recommendations.
• Support the sales team with promotions, special events, industry activations and other duties.
• Represent the company at industry events, familiarization tours, and ambassador programs.

What you’ll need

Qualifications

• Degree or diploma in Marketing, Communications, Public Relations, or related field (or equivalent experience).
• 1-3 years of experience in marketing, communications, or content creation (tourism or hospitality an asset).
• Hands-on experience managing corporate or organizational social media accounts.
• Strong writing and editing skills, with an ability to adapt tone and style.
• Proficiency with Microsoft 365, Adobe Creative Could Apps, and familiarity with CRMs tools.
• Knowledge of web analytics, SEO/SEM, content management systems, email marketing and AI tools would be considered assets.
• Basic photography/videography and editing skills are a must.
• A collaborative, adaptable team player who can also work independently.

A little bit about us
Ambassatours Gray Line Ltd.
For over three decades, Ambassatours Gray Line has stood as a leader of excellence in sightseeing in Canada’s East Coast, offering award winning land and water tours across Nova Scotia, New Brunswick, and Prince Edward Island. Our heart beats in Halifax, Nova Scotia, where our journey began and continues to flourish.
As a distinguished Gray Line affiliate, we’re not just about tours; we’re about creating extraordinary experiences. Our mission is to enrich lives through exceptional journeys that leave lasting impressions. From our celebrated Harbour Hopper Tours and Boat Cruises in Halifax, to the serene beauty of Peggy’s Cove and the Annapolis Valley, each experience is crafted to offer a unique perspective of Eastern Canada’s charm and rich history.
Our purpose is clear: To Create and Deliver Exceptional Experiences to Enrich the Lives of our Team, Customers, and Communities. This purpose echoes in every tour we conduct, every story we share, and every smile we bring to our guests’ faces.
Please join us in exploring the natural wonders and vibrant sea and landscapes of Eastern Canada, and discover why at Ambassatours Gray Line, we do more than just tours - we create memories that we hope will last a lifetime.
Ambassatours Gray Line is proudly Rainbow Registered: Canada’s national accreditation for 2SLGBTQI+ inclusive, welcoming and safer spaces for all. Learn more about this program at rainbowregistered.ca
Ambassatours Gray Line is proud to be an Age-Friendly Institute’s Certified Age Friendly Employer (CAFE). This program is the nation’s only certification program that identifies organizations committed to being the best places to work for employees aged 50+.

OUR PURPOSE

To Create Exceptional Experiences to Enrich the Lives of our Team, Customers and Communities.

What You’ll Do

• Plan, create, and schedule content across Instagram, Facebook, TikTok, LinkedIn, YouTube, and email marketing.
• Assist with managing daily interactions with our online audiences, including responding to customer reviews with professionalism and care.
• Capture, edit, and share photos and videos that highlight our experiences.
• Support SEO efforts and help keep website content fresh, accurate, and engaging.
• Maintain and organize a content library for marketing use.
• Assist with digital and print promotional materials, from brochures to social campaigns.
• Track and analyze the performance of marketing initiatives, providing insights and recommendations.
• Support the sales team with promotions, special events, industry activations and other duties.
• Represent the company at industry events, familiarization tours, and ambassador programs