Roles & Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Lead marketing activities across retail and FMCG channels.
• Develop and execute campaigns to increase brand awareness, customer acquisition, and sales.
• Manage brand positioning, communication, promotions, and marketing calendars.
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
• Plan and manage marketing budgets and monitor campaign ROI.
• Work closely with Sales, Commercial, E-commerce, and Operations teams to support business objectives.
• Develop and manage promotional campaigns for products and retail channels.
• Monitor campaign performance and prepare regular marketing performance reports.
• Manage relationships with external agencies, vendors, media partners, and other marketing stakeholders.
• Support new product launches, seasonal campaigns, and promotional activities.
• Ensure consistent brand messaging across all marketing channels.
• Lead and mentor the marketing team to achieve departmental objectives.
• Conduct market research and provide actionable insights to senior management.

Desired Candidate Profile

• Minimum 7 years of experience in Marketing, preferably within the Retail or FMCG industry.
• Proven experience in developi