Job description:

Key Responsibilities

• Develop and execute digital marketing strategies to generate qualified B2B leads for the company's services.
• Plan, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, email marketing, and other digital platforms.
• Improve the company's online presence through SEO, website optimization, content marketing, and social media activities.
• Track campaign performance, analyze marketing data, and provide regular reports with recommendations to improve ROI.
• Coordinate with external agencies, designers, and content creators whenever required.
• Create marketing materials, promotional campaigns, and brand awareness initiatives aligned with business objectives.
• Conduct market and competitor research to identify new business opportunities and improve marketing effectiveness.

Desired Candidate Profile

Desired Profile & Experience

• Bachelor's degree
• Minimum 3 years of experience in digital marketing, preferably within professional services, accounting, consulting, or B2B industries.
• Strong hands-on experience with Google Ads, Meta Ads, LinkedIn Marketing, SEO, Google Analytics, and marketing automation tools.
• Proven track record of generating qualified leads through digital marketing campaigns.
• Excellent communication, analytical, and project management skills with the ability to work independently.