Genuine Tea was founded in 2015 by David O’Connor and Sarah Wilcox, Tea Sommeliers who spent five years in Taiwan and travelled to tea farms across Asia, learning directly from tea farmers about tea cultivation, harvesting, and processing. Genuine Tea is a leader in the Third Wave Tea movement in Canada and has won dozens of awards, including Best Tea in Toronto. The company has been recognized three years in a row in The Globe & Mail’s Top 400 Fastest Growing Companies in Canada.
In 2018, Genuine Tea appeared on CBC’s Dragons’ Den and partnered with Arlene Dickinson and District Ventures Capital. This strategic decision helped turn Genuine Tea into a national brand, now found in cafes, restaurants, and grocery stores across the country. Our e-commerce business continues to grow rapidly, supported by a loyal and passionate community of tea lovers.
In 2024, Genuine Tea was acquired by GoodFood Market (TSX: FOOD) – a tech-driven e-commerce leader reshaping grocery shopping through AI-powered convenience and nationwide delivery. Sarah and Dave still own 20% of Genuine Tea and remain actively involved in day-to-day operations.
We are looking for a Sales & Account Manager based in Eastern Canada to help drive regional and national sales growth across Food Service, Office, Hospitality, and Grocery channels in Ontario, Quebec and other Eastern Provinces. You’ll be the boots on the ground in Eastern Canada, helping Genuine Tea expand its footprint while also contributing to sales growth across Canada. This is a remote role, but you’ll be an integral part of our small, tight-knit sales & marketing team with regular virtual collaboration and strategic input.