Team Leader (m/f/d) Marketing

DPV Elektronik-Service GmbH

Consumer goods and trade

Eppingen

• Full-time
• Employment type: Full-time
• €60,500 – €73,500 (XING estimate)
• On-site
• Be an early applicant

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• Marketing solutions
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• Marketing automation
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• Lead Generation

About this job

Digitalization, data-driven work, and artificial intelligence are fundamentally changing how companies communicate, acquire customers, and develop brands. To actively shape this transformation, we are creating the new position of Team Lead Marketing – with a direct reporting line to senior management and ample opportunity to help shape structures, processes, and strategies from the ground up.

We are an owner-managed trading company with around 80 employees, established in the market for over 35 years and known for reliability, expertise, and collaborative customer relationships.

As Team Leader Marketing (m/f/d), you will assume professional and disciplinary leadership of our growing marketing team. Together with your team, you will continuously develop our marketing strategy, optimize processes, and actively drive the use of modern – especially AI-supported – marketing tools.

Team Leader Marketing (m/f/d)

Your tasks

• Professional and disciplinary leadership and further development of the marketing team
• Development and implementation of a holistic marketing strategy for our B2B target groups
• Strategic and operational management of online marketing, SEO/SEA, content marketing, email marketing and lead generation.
• Responsibility for Google Ads, SEO measures, marketing automation and digital campaigns
• Introduction and further development of AI-supported marketing solutions as well as the establishment of efficient, automated marketing processes
• Analysis of relevant KPIs and preparation of reports and recommendations for management.
• Management of external agencies, service providers and media partners
• Close collaboration with sales, product management and management
• Responsibility for marketing budgets and performance monitoring of all measures
• Ensuring a consistent brand presence across all channels

Your profile

• Successfully completed studies in the field of marketing, business administration, communication or a comparable qualification
• Several years of professional experience in marketing, ideally in a B2B trading environment
• First leadership experience (team or projects)
• Enthusiasm for digital technologies and innovations
• Ability to actively shape change and inspire employees to embrace new paths
• Solid knowledge in the areas of SEO, SEA, Google Ads, Analytics, content and email marketing.
• Strong hands-on mentality with a willingness to take on operational responsibility.
• Experience in the practical application of modern AI tools for the creation, analysis and optimization of marketing measures
• Confident handling of marketing metrics, budgets and performance analyses
• Structured, pragmatic and solution-oriented approach to work
• Entrepreneurial thinking and a high degree of personal initiative
• Strong communication skills, assertiveness, and a sense of responsibility

We offer you

• A responsible leadership position with considerable creative freedom.
• To have the freedom to actively introduce and apply AI-supported tools and working methods in marketing.
• Direct reporting line to management and short decision-making processes
• A motivated team and an open company culture
• Modern technical equipment and a professional working environment
• A successful, growing company with over 35 years of experience and a clear growth orientation.
• Long-term perspectives and development opportunities

Does that sound like you?

We look forward to receiving your application, including your salary expectations and earliest possible start date.