DESCRIPTION

At Energy Aspects, our talented people and teams are the foundation of our success. We are seeking a dynamic and results-driven Growth Marketing Manager to join our growing team. In this brand new role, you will plan and execute innovative marketing campaigns, and have a proven track record in driving lead growth and utilising data-driven insights to optimise channel performance.
The successful candidate will thrive in a fast-paced environment with a growth mindset and have the opportunity to plan and execute comprehensive marketing campaigns and work closely with commercial teams. The candidate will use their experience to bring demonstrable results in a dynamic, global environment focused on clients from world-leading organisations across the energy and financial sectors.
In return, we provide a supportive and inclusive environment where you can grow and make your mark in the vibrant energy sector, mentored, and guided by our respected experts. Our high-performance collaborative culture rewards initiative and drive, offering excellent remuneration, long terms incentives and exciting work.

SKILLS, KNOWLEDGE & EXPERTISE

• 5 - 7 years of experience in B2B marketing, demand generation or growth marketing
• Strong lead/demand generation experience, with excellent skills in digital marketing and automation
• Proficiency in marketing automation and CRM software, such as Salesforce and Pardot
• Proven track record delivering campaigns targeting new logo acquisition, cross-sell and upsell
• Strong experience planning and executing account-based marketing initiatives
• Excellent understanding of content marketing, social media, PPC and other digital marketing channels.
• A deep understanding of the customer journey and the ability to drive the delivery of personalised and targeted campaigns that address the specific needs and pain points of different customer segments.
• Strong analytical skills with experience analysing data and making data-driven decisions
• Excellent written and verbal communication skills
• Ability to prioritse and manage multiple tasks and projects, and work cross-functionally with various teams across regions
• Flexibility and adaptability to work in a dynamic and high growth environment

• Bachelor’s degree in marketing or related field

  Desirable skills:

• General knowledge of the energy and financial markets would be beneficial

Campaign Management:

• Plan and execute multi-touch, multi-channel, integrated campaigns focused on lead generation and nurture across key jurisdictions and products
• Manage the end-to-end campaign process, including planning, execution, monitoring and optimisation of various paid/unpaid/earned channels including website, email, social media, content marketing, paid advertising, and events/webinars.
• Identify target audiences and tailor campaign plans to reach and engage them
• Effectively utilise marketing automation to build nurture programs and scale demand generation efforts
• Ensure all campaigns are delivered on time, within scope, and within budget.

Data Analysis and Reporting:

• Measure and report on the success of demand generation campaigns, using metrics and KPIs such as leads, conversions, and revenue
• Provide regular updates to Head of Demand Generation on campaign performance
• Prepare reports on campaign outcomes, insights and recommendations for improvement
• Utilise data-driven insights to refine and optimise future campaigns for maximum impact

• Monitor market trends and competitor activities to inform campaign strategies and tactics

  Marketing Technology

• Leverage marketing technology tools, platforms and AI to enhance campaign effectiveness and efficiency

• Stay up to date with the latest marketing technologies and trends to drive innovation
• Effectively utilise marketing automation systems to streamline campaign processes
• Strive to follow and implement best practices, and reinvest in marketing tactics and channels that deliver results

Collaboration and Communication:

• Work closely with the global sales and account management teams to ensure alignment on lead generation, lead follow-up and lead nurturing processes
• Collaborate with other marketing functions (e.g. events, brand) to ensure a cohesive and integrated marketing strategy
• Communicate campaign plans, progress, and results to key commercial stakeholders
• Build key relationships across Sales and Marketing, Research, Content, Tech and Design