37.5 HOURS - MONDAY TO FRIDAY

Package up to c£60k
We are seeking a Head of Product Marketing to drive product innovation, product marketing, and commercial success across Add People’s existing product range while leading the go-to-market strategy for Say Hello, our beta-stage lead management app.
Working for our CMO within the marketing team, this is a wide-ranging role, working with product teams, sales, comms & campaign teams to enhance our value proposition, improve how our services are marketed and sold, and ensure we are using technology - including AI - to make our services more effective and affordable.
The successful candidate will play a key role in identifying market opportunities, improving customer adoption, and enhancing the way our products are positioned and delivered.

EXPERIENCE AND BACKGROUND

• Significant experience in product development, product marketing, or GTM leadership, ideally within SaaS, digital marketing, or AI-driven services.
• A track record of driving product-led growth and improving market adoption strategies.
• Experience working in digital marketing services, particularly in an agency environment or a business that serves SMEs.
• An understanding of AI’s role in marketing and product development, and how to integrate it into business offerings.

SKILLS AND COMPETENCIES

• Strong strategic thinking and an ability to align product development with business growth objectives.
• A commercial mindset, balancing customer needs with revenue potential.
• Experience with product marketing and go-to-market execution, including positioning, messaging, and sales enablement.
• Excellent communication and storytelling skills, capable of articulating a clear value proposition to different audiences.
• The ability to work cross-functionally with sales, product, marketing, and technology teams.
• A data-driven approach, using analytics and customer insights to inform decision-making.
• A practical understanding of AI applications in digital marketing, automation, and customer engagement.

• Work with product owners across E-commerce, SEO, CRO, Digital PR, PPC, Social, local SEO, and websites to refine and enhance existing offerings, ensuring they evolve in line with market needs.
• Take ownership of product marketing and feature development for Say Hello, prioritising the right features, positioning, and customer engagement strategies.
• Develop and execute go-to-market plans for Say Hello, working closely with sales, marketing, and dev teams to ensure effective positioning, messaging, pricing, and sales enablement.
• Identify opportunities, particularly around AI, to improve service delivery, efficiency, and client impact, ensuring our offering remains competitive and cost-effective.
• Conduct ongoing market and competitor analysis, customer research, and engagement tracking to inform product strategy and marketing efforts.
• Support sales teams by ensuring they have the right tools, messaging, and training to sell our products effectively.
• Work across teams to optimise the adoption and integration of Say Hello, ensuring it becomes a core part of our value proposition.
• Help shape pricing models and monetisation strategies to support growth across different customer segments.