Job Description:OverviewAt KPMG in Canada, our people bring their unique perspectives to Canada’s most important challenges. Here, you can build momentum that reaches beyond our business, develop skills for the future, and take ownership of your career with support at every stage. Join a firm where your career can make a difference.This senior brand manager reports to the Managing Director, Head of Global Brand and Program Management. Together, they will set the strategic direction, activation, protection and governance of the KPMG brand in alignment with the overall KPMG vision, business objectives and marketing strategy. This includes our positioning, visual identity/tone of voice, brand architecture (naming, sub-branding and brand integration for acquisitions)/trademarks, brand management and global brand tracking. The remit also spans sponsorships, global brand campaigns/advertising, digital marketing and AI integrations. This includes responsibility for brand delivery of key corporate programs such as “MAKE”, our global brand campaign and the annual meeting in Davos.

What you will do

• Identify and monitor emerging trends and opportunities in the industry, and work with business leadership to build brand, relationships, and support revenue generating activities across markets
• Strategic planning, brand program management and execution
• Develop and implement brand tracking program plans, collaborating closely with support teams and monitoring progress and data analysis
• Develop and implement brand governance program plans, collaborating closely with support teams and monitoring progress
• Aligning Global brand activities (e.g. Brand Narrative, “KPMG. Make the Difference.”/MAKE global brand campaign) with the firm’s business priorities
• Collaborate with colleagues, functions, industries, geographies and regional counterparts on tier 1/tier 2 campaigns and tier 3 client stories that employ and highlight our brand, integrated plans and capabilities