VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

KNOWLEDGE/SKILLS/ABILITIES:

• Strong familiarity with productivity tools such as Microsoft Office Suites.
• Strong fluency in Salesforce.
• High level of customer service acumen.
• Excellent organizational skills with the ability to handle multiple tasks simultaneously.
• Exceptional communication and interpersonal abilities to interact with various stakeholders.
• Ability to work independently and collaboratively as part of a team.
• Strong problem-solving skills to handle unexpected customer issues effectively.

EDUCATION/EXPERIENCE:

• Bachelor’s Degree or work experience equivalent.
• Minimum of 3 years direct sales experience.
• Experience in dance/cheer/performing arts industry a plus.

PHYSICAL REQUIREMENTS:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• While not participating in an event this job operates in a professional office environment. Largely a sedentary role with some filing requiring the ability to lift files, open filing cabinets and bending or standing on a stool as necessary. Ability to sit or stand for long periods through meetings and while operating office equipment, PC’s, laptop, telephone will be required.
• During events the ability to stand and walk for long periods of time (5 hours plus) is required. The ability to communicate with customers and colleagues using the following but not limited to radio, walkie talkie, text message and email is required. The ability to lift, bend, push, pull and manipulate equipment that is a minimum of 30 lbs. is required.
  

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

WHAT YOU WILL DO

• Provide sales direction and support to Sales and Experience Advisors.
• Increase Varsity All Star event revenue for assigned customer accounts by solidifying team participation at events both in and out of customers region
• Responsible for cold calling customers in assigned territory to increase revenue at Varsity All Star events and assisting them in the creation of a Varsity Event schedule to meet their specific Program/Team needs.
• Stay constantly connected to customers to build trust and gather insight for the future
• Face to face in their gyms when possible
• By phone, text, email, private social media groups
• At Varsity All Star events, meetings and conferences
• Promote participation in Varsity All Star end of season events by selling the features and benefits of: The Summit Championships, The Regional Summit, The Youth Summit, The Recreational Summit, The U.S. Finals & The Quest
• Serve as the event expert for the territory, build deep knowledge of:
• Event loyalty program: Varsity Family Plan
• Event dates, locations, prices
• Awards & gifts
• Bids
• Collaborate and promote the growth of V-Connect Meetings and Varsity University within the region
• Monitor & report event competitors within the region
• Maintain a comprehensive knowledge of their product/event offerings
• Collaborate closely with regional leadership to develop the regional event schedule
• Utilize customer feedback to help direct any changes in product mix
• Prepare reports and provide periodic updates and event projections
• Assist with responding to customer inquiries in the Regional and Event BAND Groups
• Assist with Registration and Marketing Needs as defined by Regional Leadership.
• Be an active member of the Customer Experience team before, during and after events.
• Evaluate, process, and communicate discount and/or rebate plans.
• Serves in a high-level management and/or support role at events
• Frequently hosting monthly regional touch points with customer on their event experience regionally and nationally.
• Participate on various committees and/or boards essential to our business both indirectly and directly

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment