JOB DESCRIPTION:

Shift: First Shift
Mercantile Bank, a United Community Bank, is in search of a Marketing Specialist focusing on digital content and website management. This position will assist with the development and management of the Bank’s digital content and Bank websites. Will also assist in supporting the marketing department in the planning, directing, and coordination of marketing the Bank’s products and services.

Essential Duties and Responsibilities:

• Perform necessary research and generate ideas for content marketing, including email, blogs and social media posts that educate, inform and convey a sense of community and build following
• Ensure the Bank’s social media pages and content are current and visually attractive
• Monitor social media channels for inquiries, comments and posts that need addressed and assist in drafting and posting appropriate and timely responses
• Actively participate in the development of and updating of the content on company websites
• Develop proficiency with website content management system to support the department as needed
• Assist with the planning, coordination, and execution of special events and community activities (participation at most events is encouraged)
• Perform daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Develop and maintain effective working relationships at all levels by proactively participating and contributing to a positive work environment, controlling emotions and temperament, and exhibiting courteous, respectful, and professional behavior at all times
• Maintain familiarity with bank products and services
• Maintain familiarity with all regulatory standards
• Maintain familiarity with and uphold all Bank policies and procedures including policies and procedures related to this position
• Complete all training requirements as assigned
• Perform other related duties as assigned

Experience and Skills:
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Computer Requirements:

• Proficiency in Microsoft Office (Word, Excel, Access, and Power Point)
• Experience with Adobe Creative Suite programs
• Experience with social media platforms

Education/Experience Requirements:

• Bachelor’s Degree or equivalent work/training experience preferred

Additional Requirements:

• Previous customer service skills preferred
• Strong attention to detail
• Strong time management and organizational skills
• Ability to practice discretion and handle confidential information in a professional manner
• Ability to perform duties independently with limited direct supervision
• Problem Solving/Analysis skills
• Ability to communicate effectively with customers and coworkers
• Written and verbal (face-to-face and phone) communication skills including professional grammar and demeanor
• Ability to explain the benefits of bank products and services and answer customer questions regarding these products and services
• Knowledge of financial institution regulations
• Ability to multitask
• Ability to work with mathematical concepts
• Copywriting and proofreading skills are a plus
• Strong professional integrity in compliance with company policy, and ethical and legal standards
• General knowledge of bank procedures and how they apply to other areas of the bank

Attendance Requirements:
Employees are expected to report to work as scheduled, on time and prepared to start work. Employees are expected to remain at work for their entire work schedule. Late arrival, early departure or other absences from scheduled hours should be avoided.
Certificates, licenses, or registrations: none
Working Conditions:
This job operates in a clerical setting. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Physical requirements:

• Requires bending, stooping or standing as necessary
• Requires the ability to hear, speak and/or signal people
• Effectively communicate verbally, in writing, and in English
• Requires manual dexterity, typing, and the ability to count money and key in transactions
• The employee may occasionally lift and/or move up to 25 pounds

Job Benefits:

The following benefit programs are available to all employees:

• 401(k) retirement plan (requires 60 days of employment, age 20)
• Paid Leave Time
• Free checking account including identity theft and cellphone protection, Roadside Assistance and more
• Free savings account & Safety Deposit Box
• Cashier’s checks

In addition, the following benefits are available to all full-time employees after meeting eligibility requirements:

• Vacation time (requires 30 days of employment)
• Sick/Personal Time (requires 90 days of employment)
• Holidays
• Jury Duty leave
• Health Insurance (requires 60 days of employment)
• Dental Insurance (requires 60 days of employment)
• Vision Insurance (requires 60 days of employment)
• Life Insurance (requires 60 days of employment)
• Short-Term Disability Insurance (requires 60 days of employment)
• Long-Term Disability Insurance (requires 60 days of employment)
• Section 125 Cafeteria Plan including Flexible Spending Accounts (requires 60 days of employment)
• Tuition Reimbursement
• Military Leave

Some benefit programs require contributions from the employee, and all begin on the first of the month after eligibility is met. Certain benefits provided by United Community Bank are governed by plan documents.
Please visit https://ucbbanks.com/careers for more information on UCB’s complete benefit package.
From: United Community Ban

• Perform necessary research and generate ideas for content marketing, including email, blogs and social media posts that educate, inform and convey a sense of community and build following
• Ensure the Bank’s social media pages and content are current and visually attractive
• Monitor social media channels for inquiries, comments and posts that need addressed and assist in drafting and posting appropriate and timely responses
• Actively participate in the development of and updating of the content on company websites
• Develop proficiency with website content management system to support the department as needed
• Assist with the planning, coordination, and execution of special events and community activities (participation at most events is encouraged)
• Perform daily administrative tasks to ensure the functionality and coordination of the department’s activities
• Develop and maintain effective working relationships at all levels by proactively participating and contributing to a positive work environment, controlling emotions and temperament, and exhibiting courteous, respectful, and professional behavior at all times
• Maintain familiarity with bank products and services
• Maintain familiarity with all regulatory standards
• Maintain familiarity with and uphold all Bank policies and procedures including policies and procedures related to this position
• Complete all training requirements as assigned
• Perform other related duties as assigne