Hardship Level (not applicable for home-based)
H (no hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate Type
UNOPS IICA1
Target Start Date
2025-03-01
Deadline for Applications
January 26, 2025
Terms of Reference
1. General Background
UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 136 countries, using our expertise to protect and care for millions of people. UNHCR is almost entirely funded by voluntary contributions from governments and private donors.
This position is within the Paid Media function of UNHCR’s Supporter Engagement Section (SES), part of the Private Sector Partnerships Service. It supports departments within the Division of External Relations (DER), PSP, and the broader UNHCR organisation.
UNHCR has made significant investments to recruit new individual donors and deepen engagement to achieve ambitious annual and long-term targets. A core objective is to accelerate public engagement and audience growth through digital channels by providing expert advice and hands-on support for in-house digital media buying. Strong social media strategy and implementation is a critical pillar of this work (both paid and earned) alongside deep understanding of paid digital marketing techniques.
Under the supervision of the Digital Paid Media Marketing Officer, the Associate Global Digital Marketing Officer (Paid Social) will work with key stakeholders at HQ, national fundraising markets, and wider across the organization to develop and implement paid marketing campaigns, optimization and other digital marketing activities.
- Purpose and Scope of Assignment
- Day-to-day setup and management of global in-house Paid Social (Meta, X, LinkedIn, TikTok, etc) with continuous optimisation towards strict ROI goals for multiple markets including the International English digital hub.
- Building UNHCR paid social & video strategies and spotting opportunities for meaningful growth within the organization.
- Audience research, analysis of user behaviour and overall digital performance using GA4, CM360 and 3rd party tools to determine the most effective approach to define and reach our target audience.
- Quick implementation of efficient digital campaigns in the event of UNHCR declaring an emergency for fundraising purposes.
- Acting as a main point of contact within the DMRE team for all enquiries and support on paid social enquires, working with internal teams and global offices to offer advice, capacity building trainings and ensure best practices and techniques are properly implemented.
- Review, preparation and adjustment of creative assets, including images, videos and copies, for digital ads in close collaboration with other teams, with a focus on driving conversions; brand awareness and advocacy campaigns.
- Management of content calendar.
- Support of non-fundraising teams for global promotion on social media channels (awareness, engagement, protection, advocacy and other goals).
- Running regular A/B and multivariate tests on creative assets, audiences, landing pages, placements, bidding strategies and other optimisation tactics on digital platforms, analysing and actioning results and learnings.
- Close control of daily and monthly budgets, and post-campaign financial reconciliation with internal admin and finance teams to ensure timely payments to suppliers.
- Regular audits of paid social, and video accounts, managed by agencies, across wider UNHCR network to identify opportunities for optimization.
- Regular training for regional digital marketing teams on digital marketing tools and optimisation strategies to ensure improvements in performance.
- Upskilling on new technology where appropriate.
- Perform other related duties as required.
- Monitoring and Progress Controls
- Performance reporting: Provide detailed reports for each project on weekly, monthly, quarterly basis, including ad setting, performance metrics, insights, and recommendations.
- KPI Monitoring: Make real-time adjustments based on specific KPIs (ROAS, ROI, CPA, # of conversions, Lifetime Value, etc.) and provide strategic insights. Document results from any A/B or multivariate tests conducted during the project.
- Regular input and strategic support in developing paid social, video, strategies across wider organization.
- Regular audits of paid media accounts with actionable recommendations, supervision of implementation and follow-up calls with internal stakeholders/teams and external agencies.
- Training & capacity building: Collect feedback after each training session and incorporate improvements into future sessions. Summarize training outcomes and participant feedback at the end of training engagements.
- Stakeholder collaboration: Conduct project kick-off and wrap-up meetings to align on goals and review outcomes. Be available for urgent support or advice as needed during project periods.
- Quality Assurance: Ensure project-specific campaigns and creatives meet all UNHCR’s compliance and legal requirements. Completion of the tasks and assignments to a suitably high standard.
- Qualifications and Experience
a. Education
University degree (BA) - preferably in Communications, Marketing, Data Science, Business or any relevant field.
b. Work Experience
Required:
- Minimum 3 years (with a Bachelor’s degree) and 2 years (with a Master’s degree) of international experience inbcreating and managing full-funnel digital performance marketing campaigns, with a proven track record of optimizing
substantial budgets of over $1M annually across large and small ad networks, resulting in improved KPIs.
Desirable:
- Proven experience in delivering training and capacity-building programmes.
- Knowledge of individual giving, fundraising, and donor retention.
- Experience working in a cross-cultural environment.
c. Key Competencies
Required:
- Proven experience and deep knowledge across all social media advertising platforms, including Facebook, Instagram, TikTok, LinkedIn, and X, with expertise in paid campaign types such as conversion, lead generation, and video campaigns.
- Ability to analyse large data sets, pull meaningful insights and make recommendations. Data-driven decision-making capabilities.
- Strong project management skills including planning and schedule creation for digital marketing campaigns.
- Experience in managing conversion campaigns, lead generation ads and awareness activities.
- Excellent verbal and written communication skills in English including copywriting, with precise attention to detail.
- Solid understanding of direct-response performance marketing, conversion journeys, online acquisition and remarketing audiences.
- Advanced understanding of digital marketing KPl’s and ways to calculate them.
- Technological awareness, ability to follow the industry trends and apply them into campaigns.
- Great inter-personal skills, with an ability to develop and maintain effective work relationships with international team members.
Desirable:
- Strong preference for experience with direct response campaigns, including expertise in attribution and conversion
tracking.
- Preference will be given to candidates willing to work within Central European Time zones (CET) if home-based.
- Experience with TikTok for paid and non-paid user-generated content marketing.
- Knowledge of GDPR, CCPA, and other data privacy laws affecting digital advertising and fundraising.
- Knowledge of another UN language.
This vacancy is open for applicants residing in Denmark as well as for those residents of other countries. The remuneration level and the applicable entitlements and benefits may be different based on the residence of the most suitable selected candidate.
This position is initially up to the end of the year with possibility of extension subject to budget availability and overall performance of the incumbent. It is a full-time role starting from 8.30am to 5pm Monday to Friday (40 hours per week).
Please note that only shortlisted candidates will be notified. No late applications will be accepted.
Standard Job Description
Required Languages
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Desired Languages
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Additional Qualifications
Skills
Education
Certifications
Work Experience
Other information
This position doesn’t require a functional clearance
Home-Based
N
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