WHO WE ARE

FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world’s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations.
At FTI Consulting, you’ll work side-by side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you’ll be an integral part of a focused team where you can make a real impact. You’ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development and, most importantly, you.
Are you ready to make your impact?

ABOUT THE ROLE

The Senior Marketing Executive will support the UK & Ireland Forensic & Litigation Consulting (FLC) Team in delivering our marketing programme, which involves all aspects of the B2B marketing mix.
You will report to the UK&I FLC Marketing Director, and work closely with the FLC Senior Marketing Assistant, as well as the broader UK&I and cross-EMEA marketing teams. You will work directly with senior stakeholders in the business to understand their needs and deliver activities accordingly, as well as the BD teams and Executive Assistants within the business teams. You will have a busy, diverse, hands-on-role.

WHAT YOU’LL DO

• Management and execution of marketing campaigns across the FLC segment - working across the full marketing mix (including thought leadership, communications, website and digital, events, social media, sponsorships, collateral, presentations). Will take initiative and work independently (as required), engaging directly with the business to ensure efficient planning, execution, and measurement; and alongside the central marketing team around content, digital (including analytics), paid social media, design, events and video where needed.
• Events – assisting the delivery of the events programme, including taking ownership of events such as seminars, roundtable dinners, client receptions and corporate hospitality events. Assisting in planning and delivering large-scale events – both in person, webinar and hybrid. Includes tracking invitation responses, pre-event planning and on-site logistics (where relevant). Supporting those within the business teams with logistics and providing best practice guidance around their own events as needed.
• Sponsorships – project management and logistical preparation, including drafting speaker notes, liaising with suppliers, organisation of exhibition stands, collateral and branded merchandise.
• Development of impactful communications – creating communications which are tailored for specific target audiences and channels. Working with internal and external communications team in setting tactical comms plans for programmes utilising the most effective channels.
• Digital – assisting with delivery of digital marketing programme (social media/web/email marketing). Overseeing scheduling, planning, email campaign design and reporting on campaign analytics, as well as liaising with web team to maintain website, and social media team to design and execute social media activities (both organic and paid).
• Content development – liaising with the EMEA Content lead, Marketing Director, business stakeholders, design and risk functions to write, produce and publish high-quality thought leadership, brochureware and other collateral as needed. Will be responsible for end-to-end production process, producing distinctive points of view which are within FTI Consulting’s brand style, tone of voice and which promote our expert point of view. This will also involve providing direct feedback, guidance and coaching to the business on content and best practice processes.
• CRM support – helping to maintain accuracy of data and promoting best practice/user engagement with our CRM system (Salesforce). This includes creating campaigns and pulling data reports for various events and campaigns.
• Collateral development and upkeep – including (a) presentation and credentials support, by helping to manage the team’s repository of tombstones and case studies, and ensuring presentations are regularly updated, and (b) organising the production of branded items, such as stationary and merchandise.
• Brand review – ensure collateral and templates are fully brand compliant and embed FTI Consulting’s brand values.
• Develop strong working relationships with stakeholders in FLC and UK&I Corporate Marketing team, be an active member and regularly contribute to cross-firm initiatives as required.
• Assist with day-to-day team tasks and ad hoc projects, including web and email enquiries, proof-reading, market research, regular reporting etc.