Seniority Level: Associate

Ownership

Sales Intelligence Manager Off Trade
The Sales Intelligence Manager Off Trade plays a key role in driving business growth by leveraging data and insights to enhance sales strategies in the Off Trade channel. This role acts as a bridge between sales, category management, marketing, and trade marketing to identify opportunities and optimize performance. By developing analytical tools, refining reporting structures, and supporting digital transformation, the Sales Intelligence Manager ensures that sales teams have the right objectives, targets, and KPIs to execute strategies efficiently. Strong analytical skills, stakeholder management, and a data-driven mindset are essential to succeed in this position.
At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Becks, Spaten, Franziskaner, Corona and crafting meaningful moments are what inspire us.
We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together. Cheers to dreaming big!

The role:

• Work closely with the National Field Manager and their team of team leads to grow our business via our large team of sales representatives.
• Lead the Sales Intelligence strategy for the Off Trade channel, based on data and insights, while collaborating closely with other relevant functional teams such as Category Management, Marketing, and Trade Marketing to identify growth opportunities and areas for improvement.
• Translate our strategy into tangible objectives, targets and KPIs that the sales teams can deliver in the most efficient way.
• Develop and implement analytical tools to monitor sales performance and evaluate the effectiveness of commercial strategies.
• Oversee the tracking and analysis of sell-in, sell-out, and Point of Connection (POC) data, ensuring data consistency and reliability.
• Define and optimize internal reporting structures with the support of our Global Capability Center, taking ownership of the right resource allocation to achieve your priorities
• Continue to support our digital transformation in the company, and within the Sales Intelligence function to drive efficiencies and identifies opportunities.

Who we’re looking for:

• Ideally a degree with focus on economics, Statistics, or a related field.
• 3+ years experience in sales, sales strategy, sales intelligence, or in a closely related role
• Experience working with data sets, Microsoft products (especially PPT, Excel and PBI)
• Strong expertise in sales data analysis and developing strategies based on market insights.
• Strong analytical skills, and structured way of working, with a focus on impact driven problem solving
• Proven track record in stakeholder management, project management and story telling
• Experience in the development and implementation of tools (e.g. PBI Dashboards) is beneficial
• Fluency in German and English
• Ownership, resilience and solid social skills round out your profile.

What you can expect from us:
In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you. We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.
So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.

LI-ABI ZoneEU

• Work closely with the National Field Manager and their team of team leads to grow our business via our large team of sales representatives.
• Lead the Sales Intelligence strategy for the Off Trade channel, based on data and insights, while collaborating closely with other relevant functional teams such as Category Management, Marketing, and Trade Marketing to identify growth opportunities and areas for improvement.
• Translate our strategy into tangible objectives, targets and KPIs that the sales teams can deliver in the most efficient way.
• Develop and implement analytical tools to monitor sales performance and evaluate the effectiveness of commercial strategies.
• Oversee the tracking and analysis of sell-in, sell-out, and Point of Connection (POC) data, ensuring data consistency and reliability.
• Define and optimize internal reporting structures with the support of our Global Capability Center, taking ownership of the right resource allocation to achieve your priorities
• Continue to support our digital transformation in the company, and within the Sales Intelligence function to drive efficiencies and identifies opportunities