The Canadian Brewhouse opened its first restaurant in 2001, in Edmonton, Alberta. By adding awesome talent to our team, serious dedication and persistence, and keeping the guest in mind, we’ve grown to 48 Canadian Brewhouses, 1 Canadian Icehouse, 4 Banquet Bars, 40 Plantlife Cannabis dispensaries, 7 Ribeye Butcher Shops, and The Italian Bakery’s Tesoro!
The Loyalty Program Manager is responsible for developing, implementing, and optimizing loyalty programs to enhance customer lifetime value by encouraging repeat visits, increasing average spend, and building strong emotional connections with the restaurant brand. This role serves as a key bridge between marketing, operations, and IT, ensuring a seamless and rewarding customer journey.

• Strategy & Design: Develop and refine loyalty program strategies, conduct market research, analyze sales and customer data for segmentation, and optimize program functionalities in collaboration with IT and vendors.
• Program Management: Oversee daily loyalty program operations, including enrollment, point accumulation, and redemption. Implement and manage targeted marketing campaigns (email, SMS, in-app) with personalized strategies. Continuously evaluate and optimize reward structures.
• Performance & Optimization: Monitor and analyze key loyalty KPIs (CAC, CLV, purchase frequency, AOV, redemption rates). Conduct A/B testing on campaigns and program elements. Gather and analyze customer feedback to drive improvements.
• Collaboration & Training: Work cross-functionally with Operations, Culinary, Finance, and IT. Create and deliver training materials for staff, manage vendor relationships, and research new technologies and loyalty trends.
• Leadership: Embody our core values and purpose ("Be The Place People Want To Be") in all interactions, leading and coaching team members to foster a high-performance culture.