FIXED TERM - MATERNITY COVER

An exciting role has arisen for a passionate and creative copywriter to join our team at Luminate Education Group, on a 1 year maternity cover. Our team is made up of graphic designers, animators, copywriters and filmmakers, who are a part of the wider Marketing department at Luminate Education Group. You will be working with a collection of FE colleges, each has its own successful identity which is recognized locally.
We are looking for someone who has a fresh approach to writing copy, who will work collaboratively with our existing creative team to create impactful campaigns.

What You Will Do

• Work closely with the creative team to develop key messages and create creative concepts to meet objectives.
• Develop a keen knowledge of the group’s individual colleges and brand identities.
• Write a range of creative marketing collateral copy in response to departmental briefs.
• Own and maintain the house style guide and produce work in line with brand guidelines.
• Write concise, attention grabbing, engaging copy for social media campaigns.
• Understand a range of complex target audiences.
• Manage relationships with curriculum members and understand their individual requirements.
• Be creative, and ensure your personality and flare shines through in your work.

About You

• Experience of producing compelling copy for a variety of platforms.
• Proven ability to adapt writing styles and tones of voice to meet the needs of different audiences.
• Demonstrable ability to produce efficient and quality copy solutions to meet unexpected issues or developments.
• Ability to develop creative messaging and campaign ideas.
• Experience of working in line with an established style guide.
• A basic knowledge of a marketing environment, branding and adherence to brand guidelines.
• An interest in social media and an appreciation for content that strikes the right tone with an audience.
• A passion for creativity and a fresh and innovative approach to copywriting.

About Us
Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.
We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.
As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.
Luminate Education Group consists of; Harrogate College, Keighley College, Leeds City College, Leeds Sixth Form College, Pudsey Sixth Form College, Leeds Conservatoire and University Centre Leeds.

• Work closely with the creative team to develop key messages and create creative concepts to meet objectives.
• Develop a keen knowledge of the group’s individual colleges and brand identities.
• Write a range of creative marketing collateral copy in response to departmental briefs.
• Own and maintain the house style guide and produce work in line with brand guidelines.
• Write concise, attention grabbing, engaging copy for social media campaigns.
• Understand a range of complex target audiences.
• Manage relationships with curriculum members and understand their individual requirements.
• Be creative, and ensure your personality and flare shines through in your work