QUOTE FROM HIRING MANAGER

This role is key to bringing our brands to life in the Liquor Store, Wholesale and e-Commerce environment. Working with a great variety of passionate colleagues from different disciplines in a great team, it guarantees a steep learning curve, offers potential to leave a significant mark and pave the way for further development.

WHO WE ARE

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• Supports the annual set-up of optimal consumer & customer targets for the assigned channels in collaboration with Brand Management, Sales team (Key Account and Field Force Management) and other Marketing functions
• Responsible for the development, planning, execution and evaluation of activations/ promotions for the Super Premium Brands (focus on Single Malts and Super Premium Whiskey) and tailormade activations/ promotions for the Brown-Forman portfolio within the supported customer groups including sourcing of materials, budget management and provision of sell-in materials
• Leads & briefs external agencies on promotions and other activation projects
• Aligns with Finance & Legal Department on correct accounting & approval of activities
• Closely works together with the Trade Marketing Specialist Digital Shelf & eCom as well as the Key Account Management to understand how to combine customer needs and e-commerce needs into the overall Germany communications plan and to develop activations/ implementations for our brands
• Supports Senior Trade Marketing Manager in the annual set-up of related A&P and COGS budgets for the supervised brands and independently tracks the budget for the managed promotions
• Collaborates with the Market Category Consumer Insights (MCCI) Team Germany, Sales Liquor Store & Wholesale team (KAM, National Field Force Manager & Sales Reps) to gather relevant facts and consequently insights (e.g. via in-market tests & visits, studies etc.)
• Participates in regional Field Force & selected brand and sales meetings as well as recurring field visit