PROFESSIONAL QUALIFICATIONS, ACCREDITATIONS AND EXPERIENCE

• Exceptional writer for a range of channels, audiences and products – in ‘charitable’ and ‘commercial’

contexts.

• Strong journalistic | storytelling instincts.
• Degree level in a relevant subject with at least three years’ experience in a marketing environment.

TECHNICAL SKILLS

• Technically literate within Microsoft Office and with CMS.
• Can understand and optimise dynamic and persona-led content. Can produce high quality and

professional visual communications. Conversant with content creation tools.

• Creative mindset. Proven ability to tell compelling stories through multi media.
• Focused on quality, accuracy and attention to detail
• Analytical. Hungry for and proven ability to identify, process, interpret and act on relevant data.
• Project management capability, managing multiple stakeholders
• AI curious

BEHAVIOURAL SKILLS

• Corporate citizen. Puts the needs of IWFM Team first
• Exceptional engagement and team-working skills. Can multi-task and prioritise without waiting to be

asked or tasked. Responsible.

• Self-motivated, driven and able to work independently and a clear focus on quality
• Innovative thinker, creative by nature and willing contributor
• Acts and communicates with confidence, including under pressure
• Flexible and responsive approach: can-do attitude, inspiring others
• A forward planner who critically assesses own performance and positively influences others.
• Supportive and behaves consistently with clear personal values that complement IWFM.
• Mature, credible, and comfortable in dealing with senior executives.
• Reliable, responsible, tolerant, and determined.

CONTACT US

IWFM supports fully remote working.
Any queries about the contents of the job description please contact: HR@iwfm.org.uk

ROLE DETAILS

Role title Content Manager
Department Marketing Communications
Reports to Head of Marketing
Line manager for N|A
Salary < £45,000 (with the right skills and experience)

HOW THE ROLE SUPPORTS THE VISION AND MISSION

The Content Manager is a lynchpin role in the marketing operation and this is a busy full time role.
You’ll play a key part in the implementation of a new content marketing strategy aimed at creating value for
IWFM members and customers and driving business growth, including new member acquisition and
developing strategic relationships with organisations.
Foregrounding our global Professional Standards Framework (PSF) and leveraging IWFM’s unique insight
and thought leadership you’ll ignite excitement in our brand. You’ll boost its authority, connect it to new and
existing audiences and make it widely and exclusively synonymous with independent thinking and
professional excellence in workplace and facilities management.
Taking primary responsibility for connecting content to campaigns you’ll help position and market IWFM’s
products and services to key audiences via digital and traditional media. Content will be engaging, high
quality, timely and relevant. It will cut through.
You’ll use content marketing methods and the latest tools to deliver impact. You’ll work closely with the
Digital Executive to align across channels and platforms and you’ll lead the day to day relationship with
IWFM’s content partner. You’ll use data-based evaluation to improve continuously.

You’ll play a critical part in achieving the following strategic shifts

• Moving the focus from product to audience
• Moving from fragmented to integrated multi-channel campaigning, driven by data
• Engaging more with organisations
• Growing IWFM’s share of voice in areas we want to be known, led by unique and proprietary insight
• Making our content work smarter and harder
• Optimising the IWFM brand, increasing recognition
• Optimising commercial success across the piece

You’ll be passionate about content, its power and potential.

KEY RESPONSIBILITIES

• Shaping and maintaining IWFM voice and brand
  o Deliver a constant and relevant voice, developing and promoting key messages to key
  audiences using appropriate channels (owned | earned; traditional | digital) and tactics.
  o Hone IWFM positions on key issues, working with the Research and Insight team.
  o In tandem with campaign managers, develop persona-led content in all formats that is engaging
  and dynamic and appropriate for audience, product and channel.

o Support the Digital Marketing Executive to

• Optimise IWFM website discoverability and content findability, including against

competitors.

• Ensure written and edited content for website and campaigns is regularly maintained

and search engine optimised using keyword analytics.

• Increase engagement from social media (organic and paid for), including exploring new

channels.