JOB DESCRIPTION

Job Title: Director of Digital and Ecommerce - REP Europe
Department: Digital and Ecommerce
Reports To: CEO - REP Europe
Location: Unit 6, Indurent Park, Gloucester, GL10 3EX
Contract Type: Full-time ,Office-Based (No Remote option)

WHO WE ARE:

REP is one of the world’s leading strength equipment brands trusted by home gym owners, elite athletes, and commercial facilities worldwide. Founded in 2012 by two brothers, Ryan and Shane McGrotty, with a passion for fitness, we’ve grown from selling bumper plates out of a small garage to a $170M TTM revenue business with 180+ strength enthusiasts on our team and more than 300,000 sq ft of distribution space across the USA.
REP Europe is a shared vision between Shane, Ryan, and our European CEO, Martyn Jones, and marks our first major international expansion. From our new European HQ, home to the UK’s largest strength showroom and distribution hubs in Gloucester, UK and Frankfurt, DE, we’re building a HubSpoke Model, with the UK as the hub and decentralized spokes serving DACH, Benelux, France, Iberia, and the Nordics.
Our mission is bold and simple: Strength Brings Freedom. We believe strength training unlocks the freedom to live fully, physically, mentally, and emotionally.
Our four operational pillars: Innovation, Value, Customer Service, and Community - guide every decision we make.

WHAT YOU’LL DO:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 10+ years’ experience in ecommerce leadership, ideally in multi-market D2C retail.
• Proven track record of scaling Shopify and Amazon FBA sales in high-growth businesses.
• Strong understanding of CRO, UX/UI, and digital merchandising best practices.
• Experience managing multi-market localization for ecommerce sites.
• Commercial mindset with the ability to balance brand and sales priorities.
• Hands-on approach - willing to get into the detail when needed.
• Experience building and leading ecommerce teams.
• Passion for strength, fitness, and delivering an exceptional online customer experience