The Senior Marketing Analyst provides advanced analysis and decision support to improve the effectiveness of Monash's marketing investment, audience acquisition and recruitment conversion.

Your role is to bring together advertising, digital, CRM and student lifecycle data to understand performance across the marketing and recruitment funnel, from media investment and lead generation through to application, offer and enrolment.

You will act as a Senior analytical advisor to Marketing teams, identifying performance drivers, diagnosing conversion issues, evaluating campaign, content and channel effectiveness and translating complex data into explicit recommendations for action.

The role develops measurement frameworks, reporting and analytical approaches that improve marketing effectiveness, budget allocation and evidence-based decision-making.

If you're someone who thrives on understanding what is working, what is not, why it is happening and what Marketing should do differently, we want to hear from you.

Your Day to Day responsibilities will include but not be limited to: Leading analysis of marketing investment, advertising performance and recruitment outcomes across various channels Identify performance drivers, conversion bottlenecks, audience behaviours and opportunities to improve marketing effectiveness Develop and maintain dashboards, analytical models and reporting that support campaign optimisation, investment decisions and executive decision-making.

Evaluate marketing effectiveness using appropriate measures including cost per lead, cost per application, cost per enrolment,

The Senior Marketing Analyst provides advanced analysis and decision support to improve the effectiveness of Monash's marketing investment, audience acquisition and recruitment conversion.

Your role is to bring together advertising, digital, CRM and student lifecycle data to understand performance across the marketing and recruitment funnel, from media investment and lead generation through to application, offer and enrolment.

You will act as a Senior analytical advisor to Marketing teams, identifying performance drivers, diagnosing conversion issues, evaluating campaign, content and channel effectiveness and translating complex data into explicit recommendations for action.

The role develops measurement frameworks, reporting and analytical approaches that improve marketing effectiveness, budget allocation and evidence-based decision-making.

If you're someone who thrives on understanding what is working, what is not, why it is happening and what Marketing should do differently, we want to hear from you.

Your Day to Day responsibilities will include but not be limited to: Leading analysis of marketing investment, advertising performance and recruitment outcomes across various channels Identify performance drivers, conversion bottlenecks, audience behaviours and opportunities to improve marketing effectiveness Develop and maintain dashboards, analytical models and reporting that support campaign optimisation, investment decisions and executive decision-making.

Evaluate marketing effectiveness using appropriate measures including cost per lead, cost per application, cost per enrolment,