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Position Summary:
Reports To: Director of Marketing and Branding in the Communications and Institutional Relations team (CIR)
The Digital Marketing Specialist will play a crucial role in developing and executing comprehensive digital marketing strategies to enhance our brand presence and drive engagement across multiple platforms. This role requires a strategic thinker with a strong understanding of digital marketing trends, AI technologies, analytics, and best practices.

Primary Responsibilities:

• Strategy Development: Provide counsel to the Director to develop and implement digital marketing strategies that align with McGill’s brand positioning and CIR objectives.
• Campaign Management: Plan, execute, and optimize integrated digital marketing campaigns across various channels, including social media, email (CRM), search engines, and display advertising – with audiences ranging from Quebec, to Canada, to key strategic student recruitment markets around the world.
• AI Integration: Leverage AI tools and technologies to enhance marketing efforts in areas including predictive analytics, customer segmentation, personalized content recommendations, and automated campaign management.
• Performance Metrics: Develop and track key performance indicators (KPIs) for digital marketing efforts. Analyze data and generate reports to measure campaign effectiveness and inform future strategies for McGill’s global marketing efforts.
• Collaboration: Work closely with marketing and communications teams across McGill to ensure cohesive and consistent brand messaging and to share best practices.
• Market Analysis: Monitor and analyze digital marketing trends, competitor activities, and industry best practices. Provide insights and recommendations to enhance our digital marketing strategies.
• Budget Management: Support the oversight of the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Brand Management: Oversee the application of McGill’s visual identity and brand guidelines across all digital platforms, ensuring consistency and alignment with overall brand strategy.
• Market Research: Conduct market research to identify new opportunities and trends.
• Agency Management: Collaborate with external agencies as needed

Other Qualifying Skills and/or Abilities

• Bachelor’s degree
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM, social media advertising, and email marketing.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with a passion for staying ahead of digital marketing trends.
• Experience in managing marketing budgets and optimizing ROI.
• Knowledge of brand management and visual identity guidelines.

As one of Montreal’s Top Employers, here is what we offer:

• Competitive benefits package (Health, Dental, Life Insurance) (if eligible)
• Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
• Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
• Competitive vacation policy
• Two (2) personal days
• Two (2) floating holidays
• Nine (9) “Summer Fridays” - paid days off between the St-Jean Baptiste holiday and Labour Day
• Paid time off over the December holiday period
• Tuition waiver for regular employees and their dependents
• Up to two (2) days of remote work per week where the position permits

Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.
Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level # 4 on a scale of 0-4.
For a definition of our language proficiency levels, please click
here.
Minimum Education and Experience:
Bachelor’s Degree 3 Years Related Experience /
Annual Salary:
(MPEX Grade 04) $64,770.00 - $80,960.00 - $97,150.00
Job Profile:
MPEX-COM2A - Internal External Relations - Professional 2
Hours per Week:
33.75 (Full time)
Supervisor:
Director, Recruitment Marketing and Branding
Position End Date (If applicable):
Deadline to Apply:
2025-08-04
McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence,
accessibilityrequest.hr@mcgill.ca.

• Strategy Development: Provide counsel to the Director to develop and implement digital marketing strategies that align with McGill’s brand positioning and CIR objectives.
• Campaign Management: Plan, execute, and optimize integrated digital marketing campaigns across various channels, including social media, email (CRM), search engines, and display advertising – with audiences ranging from Quebec, to Canada, to key strategic student recruitment markets around the world.
• AI Integration: Leverage AI tools and technologies to enhance marketing efforts in areas including predictive analytics, customer segmentation, personalized content recommendations, and automated campaign management.
• Performance Metrics: Develop and track key performance indicators (KPIs) for digital marketing efforts. Analyze data and generate reports to measure campaign effectiveness and inform future strategies for McGill’s global marketing efforts.
• Collaboration: Work closely with marketing and communications teams across McGill to ensure cohesive and consistent brand messaging and to share best practices.
• Market Analysis: Monitor and analyze digital marketing trends, competitor activities, and industry best practices. Provide insights and recommendations to enhance our digital marketing strategies.
• Budget Management: Support the oversight of the digital marketing budget, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Brand Management: Oversee the application of McGill’s visual identity and brand guidelines across all digital platforms, ensuring consistency and alignment with overall brand strategy.
• Market Research: Conduct market research to identify new opportunities and trends.
• Agency Management: Collaborate with external agencies as neede