WHAT'S IN IT FOR YOU!

• $130,000 to $145,000 base salary + performance-based bonus.
• An opportunity to take meaningful ownership of a marketing function and shape how it evolves.
• The mandate to build an internal marketing team over the next 2 years based on business needs and priorities.
• Significant autonomy to influence strategy, processes, systems, resource allocation, vendors, and future team structure.
• Broad exposure across multiple B2B and B2C audiences and service lines.
• An established organization with ambitious growth plans and increased investment in marketing capability.
• A hybrid Toronto work environment within an entrepreneurial and evolving organization.

WHAT YOU'LL BE DOING

• Own brand positioning, messaging, voice, and visual direction across multiple business lines and audiences, ensuring consistency while adapting the message appropriately for different customer groups.
• Lead the broader content strategy across websites, thought leadership, case studies, newsletters, social channels, sales materials, and other customer-facing communications.
• Lead digital and performance marketing strategy, including SEO/SEM, paid search, paid social, email marketing, automation, lead generation, conversion, and campaign optimization.
• Establish stronger reporting and analytics, connecting marketing activity to leads, pipeline, enrollment, bookings, customer growth, and other commercial outcomes.
• Partner closely with sales and business leaders to strengthen B2B and B2C marketing, including lead generation, sales collateral, campaigns, content, relationship marketing, and support for longer sales cycles.
• Develop and execute marketing strategies for the organization's education, service, and partner-focused offerings, including launches, promotions, audience development, and ongoing growth initiatives.
• Strengthen marketing support for an established partner/franchise network, including localized marketing resources, campaigns, brand support, and lead-generation initiatives.
• Oversee events, webinars, trade shows, partnerships, sponsorships, and other market-facing initiatives that support awareness, relationships, and commercial growth.
• Own a significant marketing budget and determine the appropriate mix of internal resources, paid media, technology, agencies, freelancers, and specialty vendors.
• Review the current agency and vendor model, strengthen internal ownership of marketing knowledge and performance, and reduce external reliance where internal capability can deliver stronger results.
• Improve marketing systems, processes, reporting, and operating rhythms so the function is more proactive, measurable, and accountable.
• Build the internal marketing team over approximately the next 2 years, hiring and developing the capabilities needed as the function matures.
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