We are looking for a Senior Marketing Manager to be part of our successful team. Reporting to the Head of Marketing, this role will be focused on supporting the Office and Open Storage (Cuboid / Focus Yards) divisions of the business. Leading with autonomy all marketing activities for the FI Office division, with a strong emphasis on digital marketing. This is a pivotal role, that supports the division with the marketing of new and existing office locations owned by the business.
In addition to being the dedicated support for two divisions, the role will also require close liaison with the Group’s sub-brands. A deep knowledge of marketing processes and best practice is essential in order to effectively give guidance to a range of businesses from Finance to Retail.

KEY AREAS OF MARKETING EXPERIENCE WOULD INCLUDE:

• Digital Marketing: PPC, Search, Digital Display, Web etc.
• Product Marketing: Defining the key features and audience for new developments.
• Social Owned and Paid: B2B focus, with some exposure to B2C
• Press & Events: Crisis comms, campaign PR and B2B events
• Community Relations: Working with the development team to positively influence the local communities on the benefits of new developments e.g. Jobs, Local investment, and Environmental schemes.
• Content Creation: Hands on content creation for all channels, as well as working with external creatives.
• Graphic design: Some knowledge of Adobe Suite would be an advantage.
• Web design: Experience with Web design and content management systems would also be an advantage.

• Work closely with the Head of Marketing to define and construct the FI brand, bringing alignment internally and externally and showcasing the core attributes and heritage of the business.
• Define the annual budget for the Office and Open Storage divisions, and oversee the agreed investment for each campaign, and build a robust and accurate reporting structure that demonstrates an active demand from the right audiences. Working to an agreed target for high value leads.
• Bring innovation, new ideas and creative thinking to the business, and be brave when testing and evaluating new marketing programs.
• Manage external resources and agencies, with a keen eye on performance. Build the agency network as and when required.
• Owning the marketing budget for Office and Open Storage, staying close to external fees and ensuring external teams work to a tight scope of works. Own the briefing process - ensuring briefs are clear and concise and are aligned to a clear end goal.
• Work closely with the Head of Marketing and the SLT to agree annual marketing plans and the objectives that underpin that investment.
• Be the creative architect for the build of all brand assets ensuring alignment to the FI brand.