Caseware is one of Canada’s original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Demand Marketing Manager at Caseware, you’ll be responsible for designing and running targeted programmes that create demand, accelerate deals and convert interest into qualified pipeline. You’ll work closely with SDRs, Commercial and the wider Marketing team to plan and execute campaigns for both net-new and existing customers that drive real business growth.
You’ll use a mix of tactics and help shape the UK strategy. The role requires someone who can think strategically, execute tactically and communicate clearly.
❗This is a full-time, permanent position.
Location:
This position is available to all applicants residing and eligible to work in UK. This role is hybrid and you would be required to work from our Maidstone, UK office 3x a week,

• Build, execute, measure and optimise multi-channel demand generation strategies to attract and convert qualified leads.
• Design campaigns targeted at both acquisition (new prospects) and expansion (existing customers) to support business growth.
• Leverage lead-nurturing, segmentation, and content strategies to create a thoughtful buyer’s journey and customer lifecycle.
• Collaborate with creative, product marketing and marketing operations to develop and execute programs that drive existing client pipeline.
• Own lead generation, nurture flows, and customer lifecycle marketing programs - be accountable for targets, learn from failures as well as successes and take responsibility to deliver results.
• Be a database marketing expert including finding ways to increase the size of our database and work with marketing operations to maintain the health of our database.
• Work closely with Sales to ensure alignment on target accounts, lead qualification criteria, and campaign performance feedback.
• Leverage data and marketing automation tools (e.g. HubSpot) to segment audiences, trigger personalised experiences, and work with Marketing Ops to track ROI.
• Collaborate with content and creative teams to develop compelling assets tailored to buyer personas and stages of the journey.
• Monitor campaign performance metrics, analyse results, and iterate to improve conversion rates and pipeline contribution. Be data-driven to make decisions on insights rather than assumptions
• Identify new opportunities for pipeline acceleration and customer growth - continuously seek ways to improve processes and deliver more leads to the Sales team.