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Jobs Search
Start Date
Immediate
Expiry Date
30 Nov, 25
Salary
0.0
Posted On
31 Aug, 25
Experience
12 year(s) or above
Remote Job
Yes
Telecommute
Yes
Sponsor Visa
No
Skills
Optimization, Leadership, Apps, Customer Journeys, Ltv, Polish, Analytical Skills, Onboarding, Cdp, Segmentation, Revenue, Project Management Skills, Personalization
Industry
Marketing/Advertising/Sales
The Head of Lifecycle Marketing will own the end-to-end customer journey for both providers and customers on our platform. This includes building and optimizing comprehensive lifecycle marketing strategies to increase customer lifetime value (CLV/LTV), leveraging customer data to drive segmentation (in conjunction with Performance and Product Marketing), and collaborating closely with our Martech, Data, and Product senior leadership teams to ensure seamless CRM stack integration.
This role requires someone with deep experience across both app and web ecosystems, including the use of deeplinking technologies (e.g., Branch.io) to ensure frictionless user experiences across platforms. You’ll partner directly with Product to align lifecycle initiatives with product development, while also demonstrating incremental revenue and LTV growth tied to lifecycle marketing efforts.
You will be responsible for building and scaling lifecycle programs that drive sustained engagement, long-term retention, and measurable business impact.
REQUIREMENTS