ABOUT THE ROLE:

Azul is a nationally-awarded, top-producing aesthetics company that has been in the Florida market for over 20 years growing from a single location to several locations operating in Naples, Bonita Springs, Fort Myers, Cape Coral, and Sarasota. Azul offers a suite of products and services including aesthetics, injectables, body contouring, plastic surgery, beauty products, and more.
The Azul brand is part of a larger network within Aesthetic Partners, which owns practices across the US. As a company, Aesthetic Partners has a strong culture of sharing best practices, providing ongoing training, and leveraging the resources of the portfolio to help each brand grow. We strive to hire talented and professional individuals across our brands and invest in their continued professional development.
This role will be primarily located in Fort Myers, Florida. The Marketing Manager will need to be on-site at least four days a week at Azul’s locations, including Fort Myers, Naples, Bonita Springs, and Cape Coral, with occasional travel to locations in other parts of Florida, including Sarasota.

RESPONSIBILITIES:

• Patient Acquisition: Develop and execute marketing plans to acquire new patients while minimizing cost per acquisition.
• Patient Retention & Engagement: In partnership with the Patient Journey Center Lead and Practice Managers, design and execute tailored communication, cross-selling, upselling, and retention programs to maximize patient lifetime revenue.
• Paid Media Strategy: Develop, deploy, and assess paid media plans to support growth goals for all Azul locations. Analyze patient journeys and collaborate with Practice Managers to optimize treatment focus for patient acquisition messaging based on operational capacity and patient journey profitability. Work closely with digital agency and media vendors to optimize deployment, including budgets, targeting, messaging, copy, and creative.
• Creative Development: Work with photographers, videographers, graphic designers, and in-house / contract-based content capturers to develop content for all active marketing channels, including but not limited to direct mail, billboards, TV, radio, paid digital, website, e-mail, and organic social media.
• Budgeting, Planning, & Forecasting: Design, track, and actualize monthly marketing budgets and performance targets with input from the Azul Marketing Executive, Azul Practice Managers, and the Aesthetic Partners Chief Marketing Officer. Design and communicate monthly marketing plans to deliver forecasted targets.
• Promotional Strategy: In partnership with Practice Managers, develop and execute targeted promotions to maximize patient- and practice-level profitability, including promotions that improve acquisition, address seasonal capacity considerations, and increase cross- and up-selling for current patients.
• Events, Partnerships, Organic Social, & Influencer Strategy: Oversee all events, partnerships, organic social, and influencer work conducted by the Azul Marketing Manager and contractors. Design tracking and attribution methodology for each channel. Develop and continually refine the strategy for these channels and work closely with the team to ensure executional alignment to this strategy. Where needed, provide execution support to deliver goals.
• Marketing Compliance: Ensure marketing compliance with all legal regulations across all communication channels, including but not limited to the Azul website, paid media channels, organic social channels, signage, and email flows.
• Team Management: Cultivate a positive, inclusive, and growth-oriented culture among the Azul marketing ecosystem (including full-time direct report, agencies, and part-time contractors). Provide clear direction and ongoing coaching to the Azul Marketing Manager to support engagement and continued growth.