Job Title
CRM and Admission Specialist
Agency
East Texas A&M University
Department
Nursing
Proposed Minimum Salary
Commensurate
Job Location
Commerce, Texas
Job Type
Staff
Job Description

SUMMARY:

The CRM and Admissions Coordinator at East Texas A&M University (ETAMU) serves in a professional capacity to lead the administration and strategic management of the Customer Relationship Management (CRM) platform supporting competency-based education (CBE) programs within the School of Nursing and Health Sciences, part of the College of Education and Human Services. This role is also responsible for coordinating and optimizing the admissions and onboarding processes for prospective students across all CBE programs at East Texas State University, with a primary emphasis on the RN-BSN CBE program. The Coordinator ensures an effective and student-centered admissions experience through proactive engagement, process improvement, and collaboration with internal stakeholders. As a proud member of the third-largest institution in The Texas A&M University System, ETAMU fosters a strong professional environment that supports career growth and academic excellence.
ETAMU is a fast-growing public university with a strong reputation for academic excellence, research innovation, and student success. With over 140+ degree programs, a 20:1 student-to-faculty ratio, and nationally ranked online and graduate programs, ETAMU is committed to transforming lives through quality education. Our employees benefit from a collaborative community, cutting-edge research opportunities, and outstanding resources.

MINIMUM REQUIREMENTS:

• Education: Bachelor’s degree or equivalent combination of education and experience.
• Experience / Knowledge / Skills: Three years of related experience with administration of databases. Knowledge of CRM software. Strong organizational, communication, and problem-solving skills.
• Ability to: Multi-task, collaborate with others, and provide excellent customer service.
• Licensing/Professional Certifications: NA
• Physical Requirements: NA
• Other Requirements: Other duties as assigned.

PREFERRED EDUCATION / SKILLS/ EXPERIENCE:

Experience with competency-based education and university admissions processes. Basic understanding of RN-BSN degree programs.

• Oversees and manages the CRM platform for Competency-Based Education (CBE) programs within the College of Education and Human Services (COEHS), ensuring optimal configuration and data integrity to support strategic enrollment initiatives.
• Advises and supports prospective and current students through the admissions and registration process, applying institutional policies and professional judgment to guide complex cases.
• Leads student engagement efforts by developing and executing proactive communication and outreach strategies designed to improve recruitment, conversion, and retention outcomes.
• Serves as a primary liaison between students and institutional support services (e.g., Financial Aid, Scholarships, Disability Services), ensuring seamless referrals and integrated student support.
• Manages and maintains student data within institutional systems, ensuring data accuracy and alignment with reporting and compliance standards; identifies and resolves discrepancies independently.
• Analyzes workflow and operational processes and presents data-driven recommendations to improve efficiency, enhance the student experience, and support strategic goals.
• Collaborates cross-functionally with academic departments and administrative units to design and implement strategic initiatives focused on student success and institutional growth.
• Prepares and delivers bi-monthly analytical reports to the Dean of COEHS, offering insights on enrollment trends, admissions funnel performance, and communication effectiveness to inform decision-making.