This position is responsible for coordinating and implementing all marketing plans; coordinating work within the department, as well as with other departments; reporting pertinent information to the immediate supervisor; responding to inquiries or requests for information; and performing all functions supporting the Bank’s marketing strategy as assigned. This role involves planning, purchasing, collaborating and measuring media across multiple platforms such as media. print, social and broadcast to

ESSENTIAL DUTIES

• Demonstrates core values and guiding principles as outlined in the Bank’s Mission, Vision and Value Statements of which the following are illustrative:
• Gives exceptional customer service to both internal and external customers by providing prompt, polite and effective communication.
• Participates as a member of the team.
• Positively and proactively contributes to the Bank’s Strategic Plan.
• Demonstrates support of Management.
• Ensures that all activities and work functions adhere to compliance requirements as are defined in company policies and procedures as well as state/federal laws and regulations.
• Performs a variety of duties to support the Marketing Strategy of the Bank, of which the following are illustrative:
• Collaborates with management to define and promote Jeff Bank’s brand.
• Serves as the primary liaison to the advertising agency(ies) responsible for the Bank’s creative development.
• Analyzes marketing requests and ideas, making recommendations on when to personally handle or to use agency.
• Coordinates development of and maintains all marketing support materials including product brochures, statements, direct mail, printed materials and signage. Designs/creates some basic marketing materials for a variety of media.
• Tracks, evaluates and reports marketing performance and results internally and in conjunction with ad agency including social media.
• Identify and implement strategies to improve the customer experience utilizing customer satisfaction surveys and other sources.
• Participates in branch marketing activities. Creates and maintains branch promotional signage. Acts as a main point of contact on proper signage compliance, posting placement and timing.
• Researches and helps to implement marketing and public relations programs that will promote all services and products and favorably project the bank’s image and goals.
• Coordinates and maintains the Bank’s website and social media efforts.
• Plans, coordinates and attends Bank networking functions with public and private events. Some evenings and weekends are expected.
• Responsible for selecting, stocking and coordinating the Bank’s promotional giveaway materials for events.
• Evaluates and coordinates marketing opportunities (sponsorships) presented to the Bank.
• Facilitates and monitors marketing budget in collaboration with Chief Executive Officer.
• Participates in key company committees within the bank to facilitate internal marketing and branding objectives.
• Communicates effectively with all parties while managing projects with timely follow-through and on-going communication.
• Fields marketing calls and e-mails.
• Cooperates with, participates in, and supports the adherence to all internal policies, procedures, and practices in support of risk management and overall safety and soundness, including but not limited to BSA & AML.
• Reports pertinent information to the immediate supervisor as requested, or according to an established schedule; compiles information as necessary or as directed and provides data to appropriate bank personnel.

ANCILLARY DUTIES

1. Performs other related duties as assigned or directed.