YOUR PROFILE

• 3 to 5 years of experience in data analytics with a strong focus on performance marketing and acquisition funnels
• University degree in Information Systems, Business Analytics, Marketing, Data Science, or a related field
• Strong SQL skills and experience working with BigQuery
• Deep understanding of tracking data and ad platform analytics (Google Ads, Meta, etc.)
• Experience with data visualization tools like Tableau, Looker, or Qlik
• Experience with testing methodologies (geo-lift tests, incrementality testing)
• Ability to translate complex data into clear business insights and actionable recommendations
• Strong stakeholder management and the ability to challenge assumptions with data
• Ideally knowledge of forecasting and predictive modeling and skills in Python or R for advanced analytics

ABOUT US

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany’s most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: Our entire range is therefore vegetarian, mostly vegan. We also go our own way when it comes to packaging: the majority of our products are packaged in glass and are therefore almost completely recyclable.
We have a diverse team of 220 people and 37 nationalities, still growing but at a sustainable rate. Our aim is to work in a collaborative, supportive and inclusive work environment with a diverse group of motivated, talented, and visionary colleagues.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements

We are looking for an experienced Marketing Data Analyst to join our growing team and play a critical role in optimizing our marketing efforts across all paid channels. You don’t just analyze data - you have a deep understanding of the acquisition funnel and use data to uncover opportunities for growth, efficiency, and higher ROI.

If you are passionate about data-driven marketing and love turning insights into business impact, we’d love to hear from you!

• Develop a holistic view of the acquisition funnel, from first touchpoint to conversion, and identify bottlenecks or opportunities for improvement
• Define and implement key performance indicators (KPIs) to measure marketing effectiveness
• Analyze ad platform data (Google Ads, Meta, etc.) and web analytics (GA4) to optimize spend and improve conversion rates
• Provide data-driven recommendations on budget allocation across channels
• Support continuous testing and experimentation, including A/B tests and geo-lift studies
• Work with data engineers and leverage BigQuery to ensure the marketing team has the right data infrastructure in place
• Build dashboards and reports that provide real-time insights to stakeholders
• Collaborate with CRM and influencer marketing teams to align insights across different acquisition and retention efforts
• Leverage Media Mix Modeling and other advanced analytics techniques to assess marketing impact