Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.
Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.
We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.
We’re expanding our content team with a strategic Content Marketing Manager to align our storytelling with our ambitious marketing and business goals. Over the past year, our marketing team has grown significantly, which has greatly increased the demand for sophisticated, high-quality content. This role will serve as a critical bridge between integrated marketing, lifecycle marketing, and content marketing, ensuring we deliver compelling stories tailored to the right audience at every stage of the customer journey.

You will:

• Develop and execute a strategic content marketing plan aligned with our broader marketing and business objectives
• Collaborate closely with integrated marketing, lifecycle marketing, and content teams to plan, prioritize, and deliver impactful, targeted content across the full customer funnel
• Lead the creation of high-quality content including articles, whitepapers, webinars, ebooks, and case studies, designed to engage our audience segments and drive key business outcomes
• Analyze content performance and leverage insights to continuously improve strategy, effectiveness, and alignment with customer needs
• Serve as the strategic voice in content planning discussions, ensuring consistency and quality in storytelling across all channels

You’d be a great fit if:

• You have 6-10 years experience in content marketing, ideally within technology, healthcare, or related industries
• You have proven experience developing and implementing content strategies that drive measurable results
• You have exceptional storytelling skills, with the ability to craft compelling narratives that resonate with diverse audiences
• You have strong analytical skills, comfortable using data to inform content strategy and decisions
• You have excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
• You have a collaborative mindset, experienced in working closely with cross-functional teams to achieve shared goals

Compensation and Benefits:
The expected base pay range for this position is $116,960 - $172,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

• Equity Compensation
• Medical, Dental, and Vision coverage

Please refer the Job description for details