REQUIREMENTS

• Extensive experience in fashion design, with a strong track record of designing commercially successful womenswear collections
• Demonstrated ability to set and lead creative direction across multiple product categories, with a deep understanding of brand identity and customer profile
• Strong leadership and mentoring skills, with experience managing, coaching, and developing junior designers
• Proven experience conducting market and trend research, with the ability to translate insights into commercially relevant, brand-aligned collections.
• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), and confident in producing high-quality CADs, moodboards, and presentation materials.
• Strong technical skills in garment construction and product development, including creating and reviewing detailed tech packs and prototypes
• Experience negotiating with suppliers and managing high-level vendor relationships with confidence and professionalism
• Confident in presenting collections and design rationale to leadership and cross-functional teams
• Excellent organisational and project management skills — able to manage multiple deadlines, oversee the critical path, and balance creative output with business priorities
• Collaborative approach with cross-functional teams (Buying, Merchandising, Garment Tech, Marketing), ensuring alignment at all stages of the design and development process
• Resilient, adaptable, and solution-oriented, with a forward-thinking, trend-led design approach

ABOUT THE ROLE:

The Senior Fashion Designer leads the creative direction of collections, ensuring brand consistency across all ranges. This role works cross-functionally with key departments —including buying, marketing, and garment technology — to drive commercial success while mentoring and developing junior members of the design team.

YOUR RESPONSIBILITIES:

• Set the overall creative direction and vision for collections, ensuring consistency with brand strategy and long-term goals
• Lead seasonal concept development, including shoot concepts and storytelling
• Approve final line-ups, ensuring product range aligns with customer needs and commercial objectives
• Evaluate market trends, consumer behaviour, and competitor activity to drive future design strategies and direction
• Lead high-level supplier relationships and negotiate key developments independently
• Oversee collection planning, ensuring design workstreams align with critical path and business priorities
• Mentor and develop junior designers, providing guidance on both creative and technical aspects
• Collaborate with senior members (Buying, Marketing, Merchandising) to align creative direction
• Lead design reviews and present collections to leadership with clear rationale and vision
• React strategically to trade and performance feedback, driving quick-turn updates or edits to enhance sell-through