Sailun Tyre Europe (STE) is part of Sailun Group, one of the world’s leading tyre manufacturers and among the fastest-growing tyre companies globally. Today, Sailun Group is ranked among the Top 10 tyre manufacturers by industry rankings and is recognised among the Top 10 most valuable tyre brands worldwide. Sailun Group has developed into a global tyre enterprise of 25,000 dedicated talents with products sold in 180+ countries and regions. In Europe, STE operates with a dedicated local team across Sales, Marketing, Customer Service, Supply Chain, Technical, IT, Finance, HR and Operations. Driven by a passion for innovation and a commitment to delivering exceptional and smart customer experiences, Sailun continuously invests in the research of advanced tyre technologies, intelligent manufacturing and product development across PCR, TBR and Specialty tyre segments. With a growing portfolio of globally recognised brands, we are committed to driving the future of mobility through our Smart Performance philosophy across products, people and the customer journey. At STE, we believe in combining global strength with local expertise and are continuously expanding our footprint looking for talented, entrepreneurial and passionate individuals who want to grow together with our dynamic business and help shape the next chapter of our journey.

Position Overview:

The Brand and Communications Manager is responsible for developing and executing the company's trade communications and public relations strategy across Europe. The role focuses on strengthening the company's reputation among industry stakeholders, managing relationships with trade media, and positioning the business as a trusted leader within the tyre industry.

This position serves as the primary point of contact for trade journalists, editors, industry influencers, testing agencies, and relevant industry associations. The role is responsible for ensuring consistent and impactful communication that supports commercial objectives, strengthens the company's brand reputation, and drives regional brand development with customers across Germany.

Key Responsibilities

Trade Media Relations

• Develop and maintain strong relationships with key European trade journalists, editors, publishers and industry media.
• Build and continuously expand a high-quality network of media contacts across priority European markets.
• Identify media opportunities that enhance the company's visibility. Manage media inquiries and coordinate interviews with company executives and technical experts.
• Organise media briefings, press conferences, product demonstrations and participation at industry events.

Public Relations

• Develop and execute a comprehensive European PR strategy that enhances corporate reputation and supports commercial objectives.
• Create compelling press materials including press releases, media kits, feature articles, executive messaging and opinion pieces.
• Coordinate communication around new product launches, technology innovations, sustainability initiatives, partnerships and corporate milestones.
• Ensure consistent messaging across all external communications. Oversee crisis communications and reputation management in collaboration with global team.
• Identify opportunities for speaking engagements, industry awards, technical publications and panel discussions. Monitor industry trends and competitor communications to proactively identify communication opportunities.

Content Development

• Produce high-quality technical and commercial content tailored to trade audiences.
• Collaborate with product management, R&D, marketing and sales teams to translate complex technical information into engaging communications.

Corporate Communications

• Plan integrated PR and communication strategies that support commercial initiatives.
• Measure effectiveness of media coverage, share of voice, engagement and other KPIs.
• Prepare regular reports on PR performance and provide strategic recommendations.
• Prepare executive communications, speeches, presentations, opinion articles and key messages for senior leadership.

Regional Marketing for Germany

• Develop and execute regional marketing strategy based on marketing budgets in alignment with European business objectives and local market needs.
• Act as the primary marketing partner for the region, ensure marketing activities effectively support commercial objectives and revenue growth.
• Build and maintain strong customer relationships through regular engagement and understanding market needs, customer feedback and competitive insight.
• Support key account management by creating tailored marketing plans, presentations, digital content, sales enablement tools and customer-specific activation initiatives.
• Support to organise customer events, trade shows, dealer meetings, training sessions and product demonstrations to strengthen customer relationships.
• Ensure consistent application of corporate brand guidelines while adapting campaigns and communications to regional requirements.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing or a related field.
• At least 6+ years of experience in trade communications, public relations, or corporate communications.
• Fluency in both English and German (minimum B2 level) is required.
• Experience within the automotive, tyre, mobility, industrial manufacturing or related B2B sectors is highly desirable.
• Demonstrated success in building and maintaining strong trade media relationships across Europe.
• Extensive network of European trade media contacts within the automotive, tyre, transport or mobility industries.
• Strong storytelling and editorial capabilities with the ability to simplify technical information. Proven ability to develop strategic communication plans and execute high-impact PR campaigns.
• Excellent interpersonal and relationship-building skills. Strong project management and organisational abilities.
• Strong business acumen and understanding of B2B communications. Experience using media monitoring and analytics tools.
• Comfortable working in an international, cross-functional environment.

What We Can Offer:

• A platform to raise your innovative ideas and bring them into realization, make your mark in the tyre industry and beyond;
• Being part of a rapidly growing company which strives for further success worldwide;
• Being immersed in a people-oriented culture built on trust and respect;
• Being part of a diverse, fun, high-spirited and empowered team and interacting with counterparts from other regions internationally and colleagues from varied disciplines;
• A commitment to train and develop you continuously throughout your career;
• A career path that allows you to demonstrate your full potential;
• Competitive compensation and benefits package and non-financial recognition to reward your dedication and achievements.
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