•     Lead the marketing and sales teams, providing strategic direction and leadership to enhance brand visibility, foster customer engagement and achieve sales targets.

•     Designed and implemented innovative marketing strategies, delivering measurable results in untapped markets and emerging customer segments.

•     Conducted in-depth market research to identify opportunities and strategically planned advertising campaigns across digital and traditional platforms.

•     Establish & control marketing budgets, ensuring effective allocation for maximum ROI and adherence to financial targets.

•     Crafted compelling marketing collateral and orchestrated successful pre-launch and launch campaigns for new ventures.

•     Continuously monitor and evaluate marketing and sales program performance through comprehensive MIS reports.

•     Established robust CX measurement tools to enhance customer satisfaction and experience quality.

Coordinate pricing, promotions and channel partner activities with sales, finance and project teams to support project sales and revenue goals.